Responsibilities

• Design orchestrated, multi‑step lifecycle journeys for CONNECT prospects using behavioral triggers, predictive insights, and personalized messaging to accelerate discovery, evaluation, and conversion.
• Lead the end‑to‑end communication and engagement strategy for CONNECT from initial discovery through onboarding, activation, post‑sale engagement, and long‑term retention.
• Create innovative engagement strategies that encourage customers to adopt CONNECT, including personalized offers and AI‑driven recommendations.
• Analyze product usage patterns, behavioral signals, and customer cohorts to identify lifecycle opportunities, friction points, and moments where targeted engagement can drive deeper adoption.
• Develop in‑app notifications, prompts, and guided journeys that increase awareness of new features, reinforce product value, and encourage continuous usage.
• Implement A/B and multivariate tests across channels and journey stages to optimize messaging, timing, offers, and in‑app experiences.
• Create and refine audience segments using demographic, firmographic, and behavioral data to deliver highly relevant lifecycle communications.
• Partner with Portfolio, Sales, Sales Operations, Customer Success, Campaign, and Brand teams to align lifecycle programs with CONNECT’s strategic objectives and customer needs.
• Manage and enhance automated lifecycle workflows in marketing automation platforms, ensuring accuracy, scalability, and continuous improvement.
• Create targeted onboarding and adoption campaigns that highlight new CONNECT capabilities, drive awareness, and encourage customers to explore and adopt emerging features.

Requirements

• 8+ years of experience in B2B SaaS building and managing Marketing campaigns delivered via digital channels
• BA/BS Degree in Business, Marketing, or equivalent experience
• Deep understanding of customer engagement strategies
• Proven track record of building and managing customer lifecycle campaigns across scalable digital channels
• Expertise in designing and orchestrating automated, AI‑enhanced lifecycle journeys, including advanced audience segmentation, behavioral triggers, dynamic offer delivery, and continuous experimentation to optimize targeting and conversion across channels.
• Strong work ethic, project management and organizational skills
• Ability to translate strategic objectives into integrated, cross‑functional solutions that align and mobilize multiple teams.
• Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales

Preferred

• Experience with Marketo, Salesforce, Power BI, and Pendo a plus.

Benefits

• USA Benefits include:
• Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.