Responsibilities

• Build campaigns aligned with lifecycle marketing strategies to drive member acquisition, engagement, retention and reactivation.
• Utilize consumers insights to inform loyalty marketing campaigns and promotions strategy development and execution.
• Support evolution and optimization of loyalty promotions with a focus on member expansion and engagement, taking into consideration changing requirements of emerging businesses and new offerings.
• Support projects and initiatives that enable enhanced member experiences and drive incremental revenue.
• Understand how broad and targeted promotions can support new and existing offerings and support growth of the promotions program.
• Demonstrate continuous innovation and improvement – e.g., integrate new offerings into promotions planning and execution, including promotions structures, marketing, digital experience, etc.
• Understand and report on campaign and promotion effectiveness for internal and external partners.
• Use reporting to identify opportunities and best practices, implementing to improve performance.
• Execute test and learn curriculum and analyses campaign performance to optimize results.
• Research industry and competitive marketplace for opportunities and improvements.

Requirements

• 4-year degree from an accredited university in Business Administration, Marketing, or related major
• 6+ years of relevant professional experience, demonstrating progressive career growth and a pattern of exceptional performance
• Strong foundation with CRM/customer marketing program measurement, including audience segmentation, promotion development and management, and ROI analysis
• Expertise in managing end-to-end marketing campaign development
• Knowledge of and experience with marketing technology (Martech) and promotion capabilities, with the ability to implement best practices in marketing promotions.

Preferred

• Prior experience in marketing loyalty programs

Benefits

• All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only : Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.