Responsibilities

Partner closely with the SVP of Marketing to help define and evolve lifecycle engagement strategy across acquisition, pre-cruise, onboard, and post-cruise experiences Translate lifecycle strategy into clear roadmaps, programs, and journey frameworks Support the development of a cohesive end-to-end guest and advisor journey across all touchpoints Execute and continuously optimize lifecycle programs spanning onboarding, engagement, retention, loyalty, and win-back Identify and activate opportunities to increase customer lifetime value, repeat engagement, and direct bookings Collaborate with Product, Operations, Revenue Management, Sales, and Technology teams to ensure lifecycle strategies are effectively executed across the full guest experience Help bridge marketing strategy with real-world guest interactions, ensuring alignment across pre-travel, onboard, and service touchpoints Support cross-functional initiatives that connect data, teams, and touchpoints into a unified engagement model Lead execution of lifecycle programs across core audiences: Prospect nurturing and conversion; Guests: pre-, during, and post-cruise lifecycle; Travel advisors: engagement and retention Ensure lifecycle touchpoints are orchestrated into a seamless and connected experience across channels Partner with internal teams to align lifecycle campaigns with broader marketing and sales initiatives Lead Generation & Nurturing Execute structured lead management and nurturing programs Support segmentation and engagement strategies that move prospects through the funnel efficiently Activate behavior-based journeys to improve conversion rates Align with sales and trade teams to connect advisor-driven and direct lead flows Data, Segmentation & Personalization Partner with IT and Data teams to support lifecycle data strategy and governance Ensure lifecycle programs are powered by accurate, unified, and actionable data Execute segmentation strategies across audiences to improve targeting and engagement Support the shift toward more personalized and dynamic engagement using behavioral insights Lifecycle Program Development Develop and scale lifecycle programs across all stages, including: Prospect nurturing and conversion; Pre-cruise engagement and preparation; Onboard and in-journey engagement; Post-cruise retention, loyalty, and advocacy; Advisor engagement and enablement; Implement content-driven and experience-led approaches to enhance both guest and advisor relationships Performance & Optimization Track and manage performance metrics tied to acquisition, conversion, engagement, retention, and revenue Translate data and insights into clear optimization actions Support a test-and-learn culture across lifecycle initiatives Monitor performance trends and continuously refine programs to improve outcomes Technology & Enablement Partner with Digital and IT teams to ensure CRM and marketing technology effectively supports lifecycle programs Support enhancements to CRM platforms, data integration, and activation capabilities Ensure systems enable seamless execution across channels