Senior Manager Lifecycle & CRM Marketing at Cardone Training Technologies, Inc. | Aventura, FL | $110K/yr – $150K/yr

Cardone Training Technologies, Inc.

Senior Manager Lifecycle & CRM Marketing

Aventura, FL (On-site)

$110K/yr – $150K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive lifecycle marketing leadership to boost engagement, retention, and LTV across email and SMS, with a hands-on, cross-functional leadership role.

Must-have: 7+ years in lifecycle/CRM with proven LTV growth.
Standout: HubSpot expertise with automation, segmentation, and reporting.
Standout: Leadership experience in a fast-paced, cross-functional team.

Job Description

Responsibilities

Lead the CRM and lifecycle marketing strategy to increase engagement, retention, and customer lifetime value across email and SMS.
Manage and mentor a team of 2 to 3 marketers responsible for campaign execution, audience segmentation, and reporting.
Build and scale automated lifecycle programs that nurture, retain, and reactivate customers through personalized communication.
Collaborate closely with the Paid Media and Sales teams to create cross-channel strategies that engage, convert, and retain customers while driving revenue and LTV growth.
Partner with the media, sales, and analytics teams to align acquisition, nurture, and conversion efforts across the full funnel.
Define and manage lifecycle KPIs and dashboards to measure performance, retention, and LTV growth.
Oversee list growth, segmentation, and deliverability , maintaining a healthy, high-performing database.
Collaborate with creative, product, and analytics teams to craft compelling, brand-aligned communications that drive measurable results.
Utilize HubSpot to build automation workflows, audience triggers, and dynamic personalization programs.
Design and execute A/B testing frameworks to optimize subject lines, creative, and cadence for improved engagement and conversions.

Requirements

7+ years of experience in lifecycle marketing, CRM, or retention strategy with a proven track record of driving customer LTV growth.
At least 2 years of experience managing and developing teams in a fast-paced, performance-driven environment.
Deep expertise in HubSpot or similar CRM platforms , including automation, segmentation, and reporting.
Strong analytical skills with experience in A/B testing, experimentation, and lifecycle optimization.
Experience collaborating with Paid Media, Sales, Analytics, and Creative teams to build integrated, cross-channel growth strategies.
Excellent communication and leadership skills with the ability to influence across departments.
Hands-on approach with comfort balancing strategy and execution.
Strong understanding of CRM metrics, retention drivers, and performance measurement frameworks.
Background in lead generation, digital education, subscription-based businesses, or ecommerce preferred.

Cardone Training Technologies, Inc.

Cardone Training Technologies primarily develops visual and audio products geared towards enhancing individuals’ and corporations’ production through sales.

Founded in 2000

Aventura, Florida, USA

121 employees (30 in marketing)

cardoneuniversity.com