Responsibilities

• Decide what B-Stock's personalization strategy optimizes for — and what it deliberately sacrifices — when buyer relevance, seller demands, and business priorities conflict
• Set the data inputs and prioritization logic for the personalization model, and be accountable to leadership when those choices succeed or fail
• Determine when an underperforming program should be killed, redesigned, or given more time — calls with no clean data answer
• Present the strategy, results, and reasoning behind key decisions directly to leadership, including when results fall short
• Decide which buyer behavior and transaction signals actually predict engagement and lifecycle progression — and which are noise, based on judgment the data alone won't resolve
• Choose which new acquisition channels are worth the investment and risk (e.g., trade shows, ABM, new partnerships) before performance data exists to justify the bet
• Determine when a buyer or seller issue requires personal escalation and judgment versus when it can run through automated systems
• Resolve conflicting priorities across Marketing, Product, BAM, and Sellers when there is no objectively correct answer — only a defensible one
• Influence Sellers — who do not report to you — to change how they message, price, and prioritize for Key and Premium Buyers, using credibility and relationship-building rather than authority
• Build enough trust with the BAM team that they act on your recommendations for Premium Buyer engagement, even when it means changing how they operate

Requirements

• 5+ years of experience in lifecycle marketing, demand generation, or growth marketing, ideally in a B2B marketplace or e-commerce environment
• Track record of making and defending high-stakes marketing decisions with incomplete data — and owning the outcome
• Demonstrated ability to influence stakeholders who do not report to you, including external partners or sellers, to change their behavior
• Experience designing personalized marketing programs driven by buyer behavior, segmentation, or lifecycle stage — not just executing campaigns
• Strong analytical skills — comfortable defining success metrics and using data to make a judgment call, not just to report results
• Hands-on experience with marketing automation platforms at a workflow design level — Braze, Iterable, HubSpot, Marketo, or similar
• Experience with AI-powered marketing tools for personalization, segmentation, or predictive analytics — and judgment about where AI should and shouldn't drive decisions
• Comfortable presenting strategy and tradeoffs to senior leadership, including defending decisions that didn’t work

Preferred

• Experience marketing to professional resellers, wholesale buyers, or B2B procurement audiences
• Familiarity with auction-based or reverse-logistics marketplace models
• Prior experience managing tiered customer programs — different marketing motions for different value segments simultaneously
• Experience building a personalization or next-best-action system from scratch, including data model, scoring logic, and feedback loop
• Experience with marketing ops infrastructure — attribution models, lead scoring, lifecycle triggers, or CRM workflows

Benefits

• Competitive compensation packages, including bonus and options
• Medical, Dental, and Vision benefits
• Paid Time Off, telecommuting, and matching 401(K)
• Support for continuing education
• Team offsites, social events, and extracurricular activities are a staple
• Snacks, drinks, and the occasional box of donuts