Senior Manager, Key Account Marketing Commercial

Atlanta, GA (Hybrid)

$112K/yr – $186K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive enterprise account marketing for Cox Automotive's Manheim, owning multi-channel campaigns and executive-ready insights for strategic accounts.

  • Own enterprise account marketing strategy and multi-channel campaigns for top commercial clients.
  • Must-have: 8+ years in B2B enterprise marketing with Salesforce experience.
  • Standout: Data-driven insights and executive-ready summaries guiding sales decisions.

Job Description

Responsibilities

  • Own marketing strategy for Manheim's most complex and strategically critical commercial accounts, serving as a trusted marketing advisor to both senior client stakeholders and internal sales partners.
  • Apply synthesized data, market intelligence, and client insights to proactively identify risks, opportunities, and expansion paths within assigned accounts.
  • Develop and maintain deep knowledge of client business models, remarketing strategies, and industry dynamics to inform long-term account planning and relationship management.
  • Serve as the primary marketing point of contact for assigned enterprise-level accounts, reinforcing Manheim's value through insight-led strategy and consistent execution.
  • Lead the strategy, development, and execution of high-impact, multi-channel marketing campaigns aligned to complex commercial client objectives.
  • Partner closely with Field Marketing, Sales, and Operations to ensure campaigns are executed consistently across auction locations while meeting enterprise client expectations.
  • Guide campaign prioritization and sequencing based on account goals, performance insights, and sales objectives.
  • Ensure campaigns reflect Manheim and client brand standards while delivering customized solutions for enterprise clients.
  • Leverage analytics platforms (e.g., Salesforce) and AI-enabled tools to synthesize large, complex data sets into executive-ready insights, summaries, and strategic recommendations.
  • Translate buyer behavior, campaign performance, and industry and sales trends into clear narratives that support growth strategy and client decision-making.

Requirements

  • Bachelor's degree in related discipline and 8 years of progressive experience in B2B marketing, with a focus on enterprise account management and campaign leadership. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 years of experience; or 12 years' experience in a related field.
  • Strong analytical skills and experience with marketing analytics tools, CRM platforms (e.g., Salesforce), and AI-powered tools with advanced analytics.
  • Proven ability to distill complex information into executive-level insights for senior clients and internal sales partners.
  • Demonstrated success in building and maintaining relationships with enterprise-level commercial clients.
  • Experience developing and managing marketing budgets with ROI accountability.
  • Excellent presentation and communication skills for executive-level client interactions.
  • Comfort operating autonomously within high-visibility, high-impact accounts.
  • Ability to prioritize work and demonstrate agility among competing priorities.
  • Attention to detail is a must.
  • Ability to work on CST or EST schedules to accommodate internal and external customers

Preferred

  • MBA or advanced degree in Marketing, Business, Analytics, or related field.
  • Automotive, auction, fleet, rental, or remarketing industry experience.
  • Experience working with OEMs, rental companies, fleet operators, or captive finance organizations.
  • Advanced proficiency in marketing analytics and data visualization platforms.

Benefits

  • A competitive salary and top-notch bonus/incentive plans.
  • Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
  • Comprehensive healthcare, with multiple options for individuals and families.
  • Generous 401(k) retirement plans with company match.
  • Professional development and continuing education opportunities.
  • Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
  • Extra perks like pet insurance, employee discounts and much more.
Cox Automotive Inc. logo

Cox Automotive Inc.

3.9 Glassdoor

Cox Automotive is the world’s largest automotive services and technology provider. Fueled by the largest breadth of first-party data fed by 2.3 billion online interactions a year, Cox Automotive tailors leading solutions for car shoppers, auto manufacturers, dealers, lenders and fleets. The company has 29,000+ employees on five continents and a portfolio of industry-leading brands that include Autotrader®, Kelley Blue Book®, Manheim®, vAuto®, Dealertrack®, NextGear CapitalTM, CentralDispatch® and FleetNet America®. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with $22 billion in annual revenue.

Founded in 1997
Atlanta, Georgia, USA
11K employees (680 in marketing)
76% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
14.4M
Monthly Google Ads Budget
$13.3K
Traffic Source Mix
Search
9.2%
Direct
83.3%
Referral
6.3%
Social
0.6%
Paid
0.4%

Headcount Trend

Current headcount: ~10.5K

Marketing Team

Marketing Team Size
542 (5% of company)
Median Career Experience
16 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
7

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