Senior Manager, Integrated Marketing

New York City, NY (On-site)

$113K/yr – $204K/yrSenior Level7+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and drive multi-channel integrated marketing campaigns by turning data-driven insights into strategic plans, coordinating cross-functional teams, and measuring impact against business objectives.

  • Lead end-to-end campaign development and execution.
  • Collaborate with leadership, creative, and analytics teams to optimize performance.
  • Ensure on-budget delivery across channels and timely delivery of campaigns.

Job Description

Responsibilities

  • Develop integrated marketing strategies and plans that achieve commercial and brand objectives across multiple channels
  • Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
  • Collaborate with leadership and cross-functional teams to align campaign priorities and ensure timely, on-budget execution
  • Partner with creative and agency teams to produce communications and collateral that meet audience and campaign goals
  • Work with analytics and marketing operations to track and measure performance against strategic objectives
  • Also responsible for other duties/projects as assigned by business management as needed

Requirements

  • Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
  • 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred)
  • 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)
  • Digital Marketing Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
  • Consumer Insights Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
  • Leadership Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required)
  • At least 18 years of age
  • Legally authorized to work in the United States

Preferred

  • 7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2C brands (Preferred)
  • 2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)

Benefits

  • At T-Mobile, our benefits exemplify the spirit of One Team, Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases, offering medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance. We don’t stop there - eligible employees can also receive mobile service & home internet discounts, pet insurance, and access to commuter and transit programs! To learn about T-Mobile’s amazing benefits, check out www.t-mobilebenefits.com .
T-Mobile logo

T-Mobile

3.7 Glassdoor

As the supercharged Un-carrier, T-Mobile US, Inc. (NASDAQ: TMUS) is powered by an award-winning 5G network that connects more people, in more places, than ever before. With T-Mobile’s unique value proposition of best network, best value, and best experiences, the Un-carrier is redefining connectivity and fueling competition while continuing to drive the next wave of innovation in wireless and beyond. Headquartered in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile, and Mint Mobile.

Founded in 2017
Bellevue, Washington, USA
94K employees (3,213 in marketing)
65% recommend to a friend
59% CEO approval

Traffic Signals

Monthly Google Ads Budget
$5

Headcount Trend

Current headcount: ~93.7K

Marketing Team

Marketing Team Size
2,142 (2% of company)
Marketing Roles Posted (Last 30 Days)
20