Senior Manager, Integrated Marketing at SAMYANG AMERICA INC | Brea, CA | $130K/yr – $160K/yr

SAMYANG AMERICA INC

Senior Manager, Integrated Marketing

Brea, CA (On-site)

$130K/yr – $160K/yrSenior Level6+ years expFull time

Posted 3 weeks ago

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Job Summary

Own cross-channel brand activation with end-to-end ownership of campaign design, multi-market coordination, and data-informed optimization.

360 Campaigns: drive full funnel programs across paid, social, retail media, influencers, shopper, OOH and in-person activations.
Budget & Agency Leadership: manage multiple budget lines and agency partnerships for high quality, cost-disciplined execution.

Job Description

Responsibilities

Identify and develop innovative full funnel brand campaigns that build brand awareness and drive conversion
Lead development and execution of 360 marketing campaigns across all channels (paid media, social, OLV, retail media, influencers, shopper marketing, OOH, sampling and demos, POS) ensuring alignment with brand objectives and business goals
Manage creative agency partnerships, setting priorities, guiding strategy and overseeing budget allocations, and approvals to ensure high quality execution & cost discipline
Oversee and manage multiple budget lines. Ensuring investments are aligned with strategic objectives and deliver measurable impact
Track, analyze and report on campaign performance, leveraging data to inform optimizations and future strategies
Partner cross functionally with Global HQ, brand management, sales, ecommerce, quality & regulatory and creative to build and execute marketing campaigns
Lead Media and Creative development in collaboration with agencies and global HQ brand & integrated marketing experience teams

Requirements

6-12+ yrs combined marketing experience in in top tier CPG companies, AND small/entrepreneurial organizations or creative/media agency
Existing senior manager or experienced manager with 2+ years of experience
Must have people management experience
Highly analytical with proficiency analyzing
Experience managing integrated marketing campaigns including paid, organic, shopper, influencer is required.
Experience partnering with global organizations
Proven track record of developing and executive successful multi-channel marketing campaigns
Highly analytical with ability to translate data and insights into strategies
Strong proficiency in Microsoft Excel and PowerPoint
Strong project management skills with ability to prioritize, multi-task and manage competing deadlines
Bilingual in Korean and English (written and spoken).

Benefits

medical/dental/vision insurance
life insurance
PTO/FTO
401(k) plan with company match

SAMYANG AMERICA INC

SAMYANG AMERICA, INC. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States.Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans.We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series.Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.

Brea, California, USA

59 employees (12 in marketing)

www.samyangfoods.com