Responsibilities

• Manage the CRM staff, and help optimize distribution of workload, specifically related to email channel and customer segmentation, by overseeing email channel and calendar, and leveraging applicable tools, including but not limited to esp, cdp and data hub.
• Contribute to operations by generating email targeting audiences directly within data hub or CDP.
• Interact with key stakeholders to develop strategy, find consensus, or capture requirements for business operations within direct marketing, across email and CRM.
• Collaborate with cross-functional groups including Product, Paid Media, Marketing and external vendors for product development, optimization or councils, for purposes of augmenting the efficiency and capabilities of our CRM ecosystem.
• Conduct ad hoc analysis across campaigns, business units and festivals to provide guidance for stakeholders and inform decision making as it relates to email strategy and customer behavior.
• Improve quality and completeness of data sets, by assisting analytics team providing data points necessary for indexing customer database and ensuring successful data collection via non-standard ingestion methods.
• Raise the level of comfort and understanding for internal tools’ users, through knowledge of the product and business strategy. Work with the regional offices to teach them unique use cases and provide operational or strategic guidance.
• Own the process, and quality, of ad hoc data ingestion, from web forms to nonstandard transactional data, to help increase the size and quality of our data base.
• Assist Analytics team in the form of larger initiative project management or taking on certain (semi)templatized reporting requests related to CRM.

Requirements

• BA/BS Degree (4-year) In Business, Marketing or Finance
• 6-8 years Of related work experience
• 0-2 years Managerial experience
• Experience in project management a must, technical or otherwise.
• Experience in omnichannel, lifecycle marketing
• Experience overseeing technical integrations, connecting disparate systems preferred
• Capacity to take comprehend and distill complex problems, and find efficient and effective solutions
• Strong communication skills, with the tact required to garner consensus across teams
• A high baseline of technical competence, whether in the form of data analysis, systems integrations, data manipulation (Power Excel user, versed in SQL, scripting languages a la Python a nice plus not required).
• Deep knowledge of email service tools, mechanics of mailing, HTML, deliverability, etc.

Preferred

• scripting languages a la Python a nice plus not required
• Power Excel user

Benefits

• Benefits: Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings.