Responsibilities

• Develop and execute the global social media strategy while ensuring our brand consistently shows up in meaningful ways across channels.
• You'll monitor trends, conversations, competitive activity, and emerging opportunities to keep our content fresh, timely, and engaging.
• Lead the global social media strategy while driving day-to-day execution and content planning.
• Build and manage a global editorial calendar informed by market trends, product launches, promotions, industry events, and consumer insights.
• Develop and lead influencer, creator, and partnership programs that expand brand reach and generate awareness.
• Oversee public relations strategy, media storytelling, and earned media opportunities.
• Lead relationships with PR, influencer, and content agencies, ensuring exceptional execution, measurable performance, and alignment with business objectives.
• Partner with Brand, Digital, Product Marketing, and regional teams to ensure campaigns are integrated and aligned with commercial priorities.
• Monitor and evaluate performance across social media, earned media, influencer, and partnership initiatives, providing insights and optimization recommendations.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred
• Advanced degree or relevant certifications in digital marketing, PR, or brand strategy are a plus
• 8+ years of experience in social media, public relations, influencer marketing, integrated marketing, or brand communications.
• Experience balancing strategy with hands-on execution in a fast-paced consumer marketing environment.
• Proven success managing influencer programs, public relations, and agency relationships.
• Strong understanding of today's creator economy, social platforms, and digital marketing trends.
• Knowledge of affiliate marketing or creator commerce.
• Experience leading integrated social, PR, influencer, and partnership strategies for a global consumer brand.
• Experience developing editorial calendars based on market intelligence, events, promotions, and business priorities.
• Excellent storytelling, communication, and cross-functional collaboration skills.

Benefits

• Comprehensive benefits plan
• 401K with match
• Money Purchase Plan
• 16-week Paid Parental Leave
• Generous PTO package, including 14 paid holidays
• A great place to work!