Responsibilities

• Integrated Marketing Strategy & Leadership
• Partner with the Senior Director, Integrated Marketing and broader Brand Marketing leadership to develop and execute integrated marketing strategies aligned with brand, consumer, and business objectives.
• Lead the development of annual and seasonal social, influencer, and digital marketing strategies, translating broader brand priorities into channel-specific plans and actionable programs.
• Serve as a strategic thought partner to Brand, Product Marketing, PR, Creative, and other cross-functional partners to ensure integrated, cohesive storytelling across consumer touchpoints.
• Identify emerging cultural, consumer, platform, and category trends and translate insights into opportunities that strengthen brand relevance and differentiation.
• Help shape campaign strategy from brief through execution, ensuring social and influencer are strategically integrated into broader brand campaigns and product launches.
• Bring a test-and-learn mindset to marketing strategy, continually identifying opportunities to innovate, optimize, and scale what works.
• Social Media Strategy & Execution
• Own the development and execution of the brand’s social media strategy across key platforms, including Instagram, TikTok, Facebook, and emerging channels.
• Lead the social editorial strategy and content calendar, ensuring content is strategically aligned to brand priorities while remaining culturally relevant, platform-native, and engaging.

Requirements

• 6–9+ years of experience in social media, influencer marketing, integrated marketing, digital marketing, or a related discipline, preferably within beauty, consumer, lifestyle, or CPG.
• Proven experience developing and leading integrated social and influencer strategies that drive meaningful brand and business results.
• Demonstrated ability to lead complex, cross-functional marketing initiatives from strategy through execution.
• Deep understanding of social platforms, creator marketing, digital culture, and emerging consumer trends.
• Strong network of creators and influencers and demonstrated experience building and scaling creator programs.
• Experience managing paid social campaigns and understanding the relationship between organic, paid, earned, and owned media.
• Strong creative instincts with demonstrated expertise in developing and evaluating platform-native, particularly short-form video, content.
• Strong analytical capabilities and experience translating performance data into actionable business recommendations.
• Experience managing external agencies, partners, and/or direct reports or junior team members.
• Experience with social and influencer analytics platforms such as Dash Hudson, CreatorIQ, or similar tools.

Benefits

• Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.