Senior Manager, Integrated Marketing

New York, USA (On-site)

$145K/yr – $155K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Lead integrated marketing for Equinox ancillary offerings and drive lifecycle engagement with cross-functional teams.

  • Serve as the marketing lead for Spa, Personal Training, Pilates, and Group Fitness offerings.
  • Define positioning, messaging, and value propositions with business leaders.
  • Translate priorities into integrated campaigns that drive awareness, trial, and repeat engagement.

Job Description

Lead integrated marketing for Equinox ancillary offerings and drive lifecycle engagement with cross-functional teams.

  • Serve as the marketing lead for Spa, Personal Training, Pilates, and Group Fitness offerings.
  • Define positioning, messaging, and value propositions with business leaders.
  • Translate priorities into integrated campaigns that drive awareness, trial, and repeat engagement.
  • Identify opportunities to increase participation across the member lifecycle.
  • Develop seasonal and culturally relevant marketing moments for the Equinox lifestyle.
  • Lead end-to-end go-to-market planning for new programs and offerings.
  • Activate campaigns across member email, CRM, in-club marketing, digital surfaces, the Equinox app, social, and events.
  • Ensure assets meet premium brand standards with Brand and Creative teams.
  • Coordinate cross-functional timelines and deliverables for seamless execution.
  • Design lifecycle marketing strategies with Growth and CRM to boost lifetime value.
Equinox logo

Equinox

3.4 Glassdoor

Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com

Founded in 1991
New York, New York, USA
9.6K employees (242 in marketing)
57% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
803.6K
Monthly Google Ads Budget
$161.4K
Traffic Source Mix
Search
48.6%
Direct
43.6%
Referral
6.2%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~9.6K

Marketing Team

Marketing Team Size
113 (1% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.8B
Last Raise
$1.8B
Private Equity, 2 years ago

Funding History

  • Mar 2024
    Debt Financing
  • Mar 2024
    Private Equity • $1.8B
  • Feb 2020
    Private Equity

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