Senior Manager, Integrated Marketing

New York City, NY (On-site)

$110K/yr – $140K/yrSenior Level7+ years expFull time

Posted 9 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the end-to-end proposal development and RFP leadership for Wall Street Journal & Barron’s Group media programs, coordinating across Sales, The Trust, Product Marketing, and Operations to deliver integrated, data-informed advertising solutions.

Lead cross-functional teams to craft integrated programs and respond to client needs with storytelling that highlights WSJ & Barron’s media value
Translate advertiser goals into WSJ & Barron’s Group solutions and support sales narratives with research-driven insights

Job Description

Responsibilities

Create powerful proposals with storytelling that responds to client needs and telegraphs the value of Wall Street Journal & Barron's Group media offerings, including ad products and creative capabilities (The Trust)
Develop a broad understanding of all Wall Street Journal & Barron's Group media properties assets, including The Wall Street Journal, MarketWatch, Barron's, PENTA, WSJ. and Mansion Global
Lead and project manage across relevant departments (including Sales, Product Marketing, The Trust, Ad Operations & Planning, Research, Events, etc.) to create integrated programs for clients
Use research and data to share insights and support sales stories and value propositions for The Wall Street Journal and Barron's Group
Attend sales calls to pitch advertising and media ideas to mid/senior-level executives at clients and agency partners
Manage your RFP team, communicating proposal and program status to all parties - including senior management
Educate and keep the team updated with advertising industry trends and what opportunities or challenges they might present for our business
Provide additional RFP support, as needed, to the wider IM team on a case by case basis

Requirements

B.A. or B.S., plus 7+ years of cross-platform advertising experience, including media strategy experience preferred
Experience working in collaborative sales and marketing processes, including the interaction and strategy required in an advertising sales environment; experience working with Luxury, Real Estate and B2C advertisers a plus
An understanding of the current social, branded content, digital, mobile, and tablet landscapes
Experience with how to translate the long-term goals of advertisers into solutions that could be provided by Wall Street Journal & Barron's Group media brands
Excellent writing and Google Suite (Sheets, Slides, etc.) skills. Design skills preferred.
Comfort when working directly with our agency and brand contacts, and senior partners

Benefits

Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program

Dow Jones

3.6 Glassdoor

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Barron’s, MarketWatch, Mansion Global, Financial News, Investor’s Business Daily, Factiva, Dow Jones Risk & Compliance, Dow Jones Newswires, OPIS and Chemical Market Analytics.

Founded in 1987

New York, New York, USA

19K employees (4,018 in marketing)

www.dowjones.com

68% recommend to a friend

61% CEO approval