Senior Manager, Integrated Marketing

Maryland, USA (Hybrid)

$133K/yr – $213K/yrSenior Level8+ years expFull time

Posted 9 days ago

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Job Summary

Lead and own strategic marketing communications for the ADx portfolio, directing omnichannel campaigns, messaging, and governance across global teams while driving product launches, compliance, and measurable impact.

Own and oversee integrated communications strategy and agency partnerships
Coordinate with Global/Regional Marketing and Regulatory to ensure compliant, consistent messaging
Define KPIs and measure campaign impact

Job Description

Responsibilities

Takes a leadership role in the development and implementation of best-in-class, strategic marketing communications plans for ADx initiatives
Lead annual communications planning process in collaboration with Marketing to determine campaign direction and budgetary spend by portfolio
Create and oversee the development of high-impact messaging, content and collateral, including thought leadership, product communications, sales enablement materials, and digital assets aligned to the portfolio strategy and that resonate with key healthcare stakeholders across the diagnostic pathway
Partner with Global and Regional Marketing to activate omnichannel campaigns
Own agency partnerships and relationships for concept and creative development, message testing, media buying/planning, etc.
Lead creative briefs execution and creative concepts reviews to ensure effective alignment with business goals, marketing objectives and brand identity. Facilitate constructive dialogue between marketing stakeholders and creative services driving greater on-target execution, reducing unnecessary rework, and optimizing budget expenditures
Ensure consistency and alignment of messaging across campaigns, collateral, and all customer touchpoints
Develop/Guide recommendations for most effective marketing mix to deliver on business objectives and ensure timing and channel strategy are aligned to maximize audience reach, engagement, and impact
Support key product launches and commercial initiatives with coordinated communications plans
Serve as a central connection across Marketing and Medical/Legal/Regulatory to align on key messages and product claims to ensure compliance for all promotional activities

Requirements

Bachelor’s degree in marketing, communications, life sciences, or related field
At least 8 years of experience in marketing communications, content strategy, digital marketing, or related discipline
Agency experience in either/or media buying/planning or account management- required
Proven ability to lead the development and execution integrated communications strategies that drive measurable business outcomes
Successful execution of omni-channel campaigns
Experience translating scientific or technical information into customer-relevant messaging
Strong cross-functional collaboration and stakeholder management skills
Strategic thinker with a strong ability to connect messaging to business objectives
Collaborative leader who can influence across functions
Ability to adapt and perform in a global matrixed environment

Preferred

Experience in life sciences, diagnostics, or healthcare marketing
Familiarity with regulated environments and scientific communications
Experience supporting product launches and complex portfolio messaging
Background in digital content strategy and omnichannel communications

BD

4.0 Glassdoor

BD is one of the largest global medical technology companies in the world and is advancing the world of healthTM by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for health care providers. BD and its more than 70,000 employees have a passion and commitment to help enhance the safety and efficiency of clinicians' care delivery process, enable laboratory scientists to accurately detect disease and advance researchers' capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. For more information on BD, please visit bd.com. See community guidelines here: https://tinyurl.com/yunjmzkx.

Founded in 2004

Franklin Lakes, New Jersey, USA

45K employees (2,188 in marketing)

www.bd.com

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