Senior Manager, Influencer Marketing

New York, USA (On-site)

$110K/yr – $130K/yrSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Lead tarte's influencer marketing strategy and creator partnerships to drive brand growth and standout creator relationships.

  • Own end-to-end influencer campaigns, casting, briefing, coordination, and post-campaign review
  • Align influencer strategy with brand priorities, launches, and evergreen initiatives
  • Guide cross-functional teams to ensure strong execution and workflow efficiency

Job Description

Lead tarte's influencer marketing strategy and creator partnerships to drive brand growth and standout creator relationships.

  • Own end-to-end influencer campaigns, casting, briefing, coordination, and post-campaign review
  • Align influencer strategy with brand priorities, launches, and evergreen initiatives
  • Guide cross-functional teams to ensure strong execution and workflow efficiency

Responsibilities

  • Support the development and execution of influencer marketing strategies that drive brand awareness, engagement, and cultural relevance
  • Partner closely with the Executive Director and cross-functional teams to support long-term influencer strategy aligned with brand priorities, launches, and evergreen initiatives
  • Guide and support team members across influencer, partnerships & events, helping ensure strong execution and workflow efficiency
  • Identify, research, cast, vet, and brief influencer and creator partners across all tiers, with a strong focus on talent alignment and brand fit
  • Lead and support influencer contract negotiations, including deliverables, usage rights, exclusivity, timelines, and pricing, ensuring alignment with brand objectives
  • Manage day-to-day relationships with talent agencies and management companies, supporting campaign execution and long-term creator partnerships
  • Continuously scout and identify emerging talent, tastemakers, and makeup artists to keep tarte at the forefront of the creator landscape
  • Support internal processes around contracts, compliance, timelines, and approvals
  • Support the end-to-end execution of influencer campaigns, including casting, briefing, coordination, and post-campaign performance review
  • Collaborate cross-functionally with social, brand, digital & PR teams to integrate influencer programming into broader brand moments

Requirements

  • 7-8+ years of experience in influencer marketing (in-house or agency); beauty industry experience strongly preferred
  • Proven expertise in casting creators, negotiating influencer contracts, and managing talent partnerships
  • Strong existing relationships with influencers, creators, and talent agencies
  • Deep understanding of social trends, the creator economy, and digital-first brand building
  • Experience supporting or leading influencer teams in a fast-paced, highly creative environment
  • Highly organized, strategic, and proactive with strong attention to detail
  • Excellent communication and relationship-building skills across internal teams and external partners

Benefits

  • Medical, dental, vision, 401K plan & access to health & wellness programs
  • Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
  • Makeup gratis, employee discount on tarte.com, team give back initiatives
  • Friendly, fun, creative & collaborative work environment
Tarte Cosmetics logo

Tarte Cosmetics

tarteTM is the pioneer of high-performance naturalsTM & one of the fastest growing cosmetic companies in the U.S. Over 20 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes around the world – including beauty editors, makeup artists, content creators & celebrities alike – obsess over the full assortment of award-winning, highly-pigmented, & longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & further extended their philosophy of “good-for-you glamour” by launching sister brands Awake by tarteTM & sugar rushTM. tarteTM is committed to sharing its passion for skinvigoratingTM ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 70 countries worldwide! But tarteTM doesn’t stop there. Giving back has always been a part of the brand’s DNA. In 2017, tarteTM founded heart to tarteTM, a 501(c)(3) non-profit organization to help support causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief & women’s & children’s health initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.

Founded in 2000
New York, New York, USA
1.3K employees (199 in marketing)

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$260.8K
Traffic Source Mix
Search
32%
Direct
59.6%
Referral
4.1%
Social
3.1%
Paid
1%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
120 (9% of company)
Median Career Experience
9 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
1

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