Company overview

tarteTM is the pioneer of high-performance naturalsTM & one of the fastest growing cosmetic companies in the U.S. Over 20 years ago, founder & CEO Maureen Kelly set out to create a cruelty-free line of easy-to-use, life-proof products packed with good-for-you ingredients that deliver real results without compromise. tartelettes around the world – including beauty editors, makeup artists, content creators & celebrities alike – obsess over the full assortment of award-winning, highly-pigmented, & longwearing cosmetics. Each item is developed without the icky, bad stuff (like parabens, mineral oil, phthalates, & more) & with the best naturally-derived ingredients Mother Nature has to offer. The brand is 85% vegan (with 100% vegan skincare!) & further extended their philosophy of “good-for-you glamour” by launching sister brands Awake by tarteTM & sugar rushTM. tarteTM is committed to sharing its passion for skinvigoratingTM ingredients with the world: it has in-store presence in over 20 countries & online at tarte.com, shipping to over 70 countries worldwide! But tarteTM doesn’t stop there. Giving back has always been a part of the brand’s DNA. In 2017, tarteTM founded heart to tarteTM, a 501(c)(3) non-profit organization to help support causes like anti-cyberbullying, environmental conservancy, animal rescue, disaster relief & women’s & children’s health initiatives. tarte also sustainably sources ingredients directly from cooperatives, & in 2019 helped fund the creation of an all-female maracuja cooperative in the Rainforest.
Founded in 2000
New York, New York, USA
1.3K employees (199 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +13.7% year over year

Audience

Monthly website visitors
2.5M
Month over month+47.3%
Quarter over quarter+26.4%
Top sourceDirect (59.6%)
Ad budget per month$260.8K
Average search rank54.8
Traffic source mix
Direct
59.6%
Search
32%
Referral
4.1%
Social
3.1%
Paid referral
1%

LinkedIn followers

Follower count and growth

Total followers

470.8K

12-mo growth

+20.1%

Monthly growth

+3.4%

News

Links