Responsibilities

• Partner with the Director of Influencer Marketing to execute Levels’ creator strategy.
• Identify and vet creators across fitness, nutrition, wellness, lifestyle, sports, parenting, and adjacent communities.
• Build and maintain a strong pipeline of micro, mid-tier, macro, athlete, expert, and emerging talent.
• Evaluate creators based on audience quality, engagement, authenticity, professionalism, brand alignment, and commercial potential.
• Lead creator outreach, follow-ups, onboarding, and relationship development.
• Build strong relationships with creators, managers, agents, and talent representatives.
• Manage active creator partnerships, deliverables, timelines, renewals, and campaign expectations.
• Help identify creators who should be expanded, retained, renegotiated, or discontinued.
• Manage influencer campaigns from planning through completion.
• Build campaign briefs, timelines, trackers, and creator deliverables.

Requirements

• 5+ years of experience in influencer marketing, creator marketing, talent partnerships, affiliate marketing, or a closely related discipline.
• At least 3 years of direct experience managing influencer or creator programs within consumer packaged goods.
• Experience within food and beverage CPG, sports nutrition, protein powders, functional beverages, dietary supplements, fitness, wellness, or better-for-you consumer products.
• Demonstrated experience managing creators from sourcing and outreach through activation, content delivery, reporting, and renewal.
• Experience managing multiple influencer campaigns simultaneously.
• Strong understanding of creator vetting, audience quality, engagement authenticity, content quality, and brand alignment.
• Experience working directly with creators, talent managers, agents, and external partners.
• Experience with affiliate programs, tracking links, discount codes, attribution, and creator performance reporting.
• Experience with Sprout Social Influencer Marketing, formerly Tagger, or a comparable influencer management platform.
• Experience supporting DTC, Amazon, and national retail brands is preferred.