Responsibilities

• We are not looking for a traditional industry marketer or campaign manager. We are looking for a growth marketer who understands how to build high-performing customer journeys that create demand, accelerate buying decisions, and generate measurable revenue outcomes.
• The Senior Manager, Industry Growth & Journey Orchestration is responsible for driving demand, sales-accepted leads (SALs), pipeline, and opportunity creation for an assigned industry portfolio through issue-led marketing strategies and customer journeys.
• This role identifies the industry issues, audiences, accounts, and buying groups most likely to drive growth and develops integrated marketing programs that convert market interest into qualified opportunities.
• Working closely with Industry Leads, Client Partners, Business Development teams, and Product teams, the Industry Growth & Journey Orchestrator aligns marketing investments to growth opportunities and continuously improves performance through data, experimentation, and AI-powered marketing capabilities.
• Success in this role requires a deep understanding of audience strategy, product positioning, customer journey design, nurture marketing, buying-group development, conversion optimization, performance analytics, and AI-enabled campaign execution.
• Your Impact: Industry Growth Strategy & Product Positioning
• - Develop a deep understanding of industry challenges, customer priorities, and market dynamics.
• - Prioritize key business issues that drive demand and growth.
• - Translate market needs into compelling narratives for Publicis Sapient’s AI products.
• - Align priorities and investment decisions with Industry Leads, Client Partners, BD, and Product teams.
• - Continuously refine focus based on market signals, performance, and competitive activity.
• - Define target audiences, ICPs, buying groups, and account selection strategies.
• - Leverage 6sense, CRM, and intent data to identify high-potential accounts.
• - Drive ABM/OCM approaches to deepen engagement and expand buying group coverage.
• - Improve account penetration and ensure sufficient audience coverage for pipeline goals.
• - Design and execute integrated, multi-channel campaigns across the buyer journey.
• - Build issue-led campaigns that connect customer challenges to solutions and outcomes.
• - Align messaging, content, and tactics by funnel stage.
• - Develop scalable, repeatable playbooks across industries and audiences.
• - Leverage digital, events, paid media, and AI tools to drive execution.
• Nurture & Lifecycle Marketing
• - Own nurture strategy to progress prospects toward sales readiness.
• - Segment audiences and personalize engagement based on intent and stage.
• - Optimize lead capture, conversion, and lifecycle progression through testing and iteration.
• Revenue & Pipeline Impact
• - Own marketing contribution to leads, opportunities, and pipeline for assigned industries.
• - Improve conversion rates and accelerate pipeline velocity.
• - Partner closely with sales to refine lead quality and conversion outcomes.
• - Surface account insights and buying signals to support opportunity development.
• - Establish testing frameworks across targeting, messaging, and channels.
• - Monitor performance and optimize investments based on data and attribution.
• - Scale high-performing tactics and retire underperforming ones.
• AI-Enabled Marketing
• - Leverage AI (custom GPTs, Adobe Gen Studio, etc.) to improve targeting, content, and execution.
• - Automate workflows and scale campaign delivery.
• - Contribute to the evolution of AI-driven marketing practices.