Responsibilities

• Develop the overall channel strategy for paid social and upper-funnel acquisition (including but not limited to Meta, TikTok, Pinterest, Audio, Streaming, OOH), ensuring the plan is clearly aligned with and supported by the overall marketing strategy.
• Translate specific business strategies into a channel-level marketing plan that prioritizes high-value activities.
• Direct external agencies and partners in the launching of campaigns, ensuring they have the inputs (creative, copy, editorial mix) needed to execute Zola-specific strategies.
• Own the creative briefing process, delivering strong, objective briefs based on a deep understanding of the channel, customer mindset, and historical performance.
• Drive channel-level experimentation roadmaps by developing robust testing frameworks, identifying high-impact variables (creative, audience, landing page), and overseeing the end-to-end execution of channel tests.
• Own the end-to-end testing analysis, ensuring that every experiment is grounded in a rigorous hypothesis and results in a clear, data-backed "so-what" for the business.
• Synthesize complex test results into actionable insights and communicate to the broader team, applying specific learnings from key campaigns to broader marketing approaches.
• Foster a culture of continuous improvement, always pushing to test new approaches that deepen our understanding of the customer and the business.
• Ensure Zola’s upper funnel channels remain at the forefront of broader trends, channel changes and shifts in customer behavior.
• Represent Zola in managing relationships with key strategic partners and channel platforms, leading negotiations and serving as a key point of escalation