Responsibilities

• Architect, build, and maintain end-to-end activation pipelines across authentication systems (Keycloak), cloud data warehouses (BigQuery, Snowflake), CDPs (Hightouch), and downstream platforms including Iterable, Salesforce, Pushly, Digioh, and Piano.
• Own advanced audience modeling, segmentation logic, and personalization frameworks using SQL, APIs, JSON, and event-based data.
• Ensure data freshness, accuracy, and reliability to support real-time targeting, lifecycle journeys, and behavioral triggers.
• Design and support event-driven and streaming workflows (Kafka or equivalent) to power trigger-based messaging and near-real-time activation.
• Serve as the technical authority and escalation point for complex issues involving data syncs, APIs, segmentation logic, templating failures, or platform limitations.
• Build and optimize dynamic templates using HTML/CSS and Handlebars logic to power personalized, modular communications at scale.
• Develop tooling and automation that reduces manual operational work—monitoring data health, validating segments, triggering campaigns, and logging outcomes.
• Partner with ESP and CDP vendors to test and implement new APIs, features, and integration patterns.
• Act as the hands-on owner and power user of our growth and activation tooling, with deep operational expertise in: Iterable, Pushly, Digioh, Piano, Salesforce, Hightouch, Airtable.
• Build and maintain front-end messaging components using HTML, CSS, and Handlebars logic to support modular and scalable personalization.