Responsibilities

• Build and run Hypori’s paid media programs across Google (Search, Display, YouTube) and LinkedIn — hands-on, in the platforms, not through an agency black box
• Set up, launch, and optimize campaigns targeting commercial cybersecurity buyers (CISO, Head of Security Engineering, Head of Endpoint/Mobile/Zero Trust) across Defense Industrial Base, Financial Services, Healthcare, and commercial enterprise
• Run structured A/B tests across audiences, creative, copy, and landing pages; document what works, cut what doesn’t, and report results clearly without being prompted
• Manage the paid media budget directly — make spend decisions based on what the data says and own the outcome
• Work directly with Sales and RevOps to align paid audiences with target account lists and Commercial AE coverage
• Own AEO for Hypori — this is yours to define, build, and run; no existing playbook, which is the point
• Monitor how AI engines surface Hypori and competitors; analyze the patterns and turn them into actionable recommendations
• Brief Content and Product Marketing on what to write and how to structure it for AI citation and retrieval; review outputs against AEO criteria before they go live
• Write the internal AEO playbook — structured data, topic authority, E-E-A-T signals, sourcing — and socialize it across the marketing team so AEO thinking becomes embedded in how we create content
• Track AEO performance as measurement tooling evolves; bring new tools and methods to leadership as the space matures

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related field; relevant certifications a plus
• 4–6 years of B2B demand generation or growth marketing experience, with 2+ years directly running paid media programs — in the platforms, not overseeing an agency
• Cybersecurity industry experience required — you’ve marketed to security buyers before and understand how they think, what they read, and what moves them
• Hands-on fluency in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager; you build and optimize the campaigns yourself
• Analytical by default — you pull your own data, build your own dashboards, and form your own conclusions; you don’t wait for a BI team to tell you what’s happening
• Hands-on experience with a marketing automation platform (HubSpot, Marketo, or equivalent) and CRM attribution (Salesforce preferred)
• Actively uses AI tools in your day-to-day workflow; understands how LLMs and answer engines retrieve, rank, and cite content; has started thinking about or experimenting with AEO even if you haven’t owned a formal program yet
• Experience with intent data platforms (6sense, Bombora, G2) to sharpen audience targeting and campaign timing
• Cybersecurity industry experience required — you’ve marketed to security buyers before and understand how they think, what they read, and what moves them
• - Communicates clearly: can take messy performance data and algorithm-level nuance and turn it into a tight two-minute update for leadership
• - Collaborative and low-ego — works well across Sales, RevOps, ABM, and Content without needing to own every decision

Preferred

• Familiarity with structured data, E-E-A-T principles, topic authority, and schema markup is a strong plus
• Experience with intent data platforms (6sense, Bombora, G2) to sharpen audience targeting and campaign timing
• You genuinely prefer doing the work over managing others who do it — this role will have headcount tied to performance, not guaranteed from day one
• Hands-on fluency in Google Ads (Search, Display, YouTube) and LinkedIn Campaign Manager; you build and optimize the campaigns yourself

Benefits

• Hypori Inc. provides a generous benefits package for full-time employees that includes medical, dental, and vision insurance, parental leave, and life and disability packages.
• We also invest in our employees\' futures by providing a 401(k) plan with employer-matching contributions that vest starting from your first day of employment.
• In addition to the base compensation, Hypori also offers a performance bonus, which is primarily contingent upon company-wide performance.