Responsibilities

• Own Curacity’s B2B demand generation strategy and execution, with direct accountability for MQLs, qualified Meetings/Demos, Marketing-Sourced Pipeline, and Marketing-Sourced Revenue.
• Serve as the dedicated marketing partner to Sales, working closely with the VP of Sales and Sales team to align marketing programs with revenue goals, target accounts, and pipeline priorities.
• Establish quarterly and annual marketing targets in partnership with Sales and commercial leadership and develop programs designed to achieve them.
• Develop and execute integrated B2B campaigns across media partnerships, paid programs, email, marketing automation, webinars, events, and other relevant channels.
• Build targeted campaigns around priority customer segments, accounts, geographies, and commercial opportunities.
• Own lead capture, qualification, nurture, and follow-up strategies designed to move prospects from initial engagement to qualified Sales conversations.
• Develop and manage email marketing and marketing automation programs, including prospect nurture, event follow-up, targeted campaigns, and ongoing engagement.
• Continually test and optimize channels, campaigns, messaging, and spend based on lead quality, funnel performance, and revenue impact.

Requirements

• 7–10+ years of progressive B2B marketing experience, with a strong track record in growth marketing, demand generation, revenue marketing, or integrated marketing.
• Demonstrated experience owning measurable commercial marketing KPIs, including MQLs, qualified Meetings/Demos, marketing-sourced pipeline, and/or revenue.
• Proven ability to build B2B marketing programs that generate qualified demand and convert marketing engagement into Sales opportunities.
• Strong understanding of the B2B marketing and Sales funnel, including lead generation, qualification, nurture, conversion, attribution, and campaign optimization.
• Significant experience partnering directly with Sales teams and Sales leadership to develop campaigns around revenue goals, target accounts, and pipeline priorities.
• Experience developing and managing email marketing, nurture programs, and marketing automation as part of an integrated demand generation strategy.
• Experience managing paid media, media partnerships, sponsorships, or other third-party lead generation programs and evaluating their performance against commercial outcomes.
• Strong experience with B2B event marketing, including conferences, sponsorships, pre-event targeting, lead capture, Sales coordination, and post-event follow-up.
• Strong analytical orientation and experience using funnel and campaign data to optimize marketing investment and performance.
• Strong written and verbal communication skills and the ability to develop clear, compelling B2B marketing and Sales messaging.

Preferred

• Experience in hospitality, travel, travel technology, AdTech, MarTech, digital media, or adjacent B2B industries.
• Familiarity with the travel and hospitality ecosystem
• Experience working with industry media companies and integrated media partnerships that combine lead generation, events, content, and/or executive visibility.
• Experience with CRM and marketing automation platforms such as HubSpot or similar technologies.
• Experience marketing complex, data-driven, or technology-enabled B2B products and services.
• Experience managing external PR or communications agencies and supporting executive thought leadership initiatives.

Benefits

• Healthcare: Comprehensive medical and dental insurance plans, long-term disability policy, generous company contribution
• Retirement: 401(k) match – up to 4% of your total eligible compensation matched dollar-for-dollar (US-based employees)
• Flexibility: Hybrid Work for NYC-Based Roles: Virtual (2 Days); In-office (3 Days); Multiple “work from anywhere” periods/year
• PTO: Generous PTO policy, in addition to 10+ public holiday closure dates
• Wellness: $100 monthly stipend for health and wellness-related activities
• Recognition: Birthday, anniversary, and other everyday surprises and gifts to recognize our team members
• Culture: Casual, collaborative (and dog-friendly!) work environment in the heart of Flatiron