Own talent marketing strategy and governance across global markets, enabling regional teams while driving brand health and candidate quality.

• Global Marketing Team Leadership: Lead, mentor, and develop a high-performing team of marketing strategists and researchers.
• Stakeholder management: Build relationships across Talent Acquisition to understand their business needs, collaborate on solving business challenges and report on progress against their goals.
• Program Management: Lead various program activities, including annual and quarterly planning, campaign budgeting, resource planning, strategic prioritization and coordination of work, deck building, meeting cadences, status reporting, and meeting deadlines.
• Global Guidelines: Establish and govern global guidelines, principles, and frameworks for talent marketing to maintain brand alignment worldwide.
• Country Onboarding: Oversee the strategic onboarding of new countries into the global Talent Brand framework and act as a consultant for in-country talent marketing associates.
• Localization & Consistency: Assist regional teams with the localization of our Talent Brand Employer Value Proposition (EVP) while conducting creative reviews to ensure global talent brand consistency.
• Enablement & Asset Management: Develop, scale, and share Talent Marketing best practices, tools, templates, governance processes, and resource repositories worldwide.
• Go-to-Market Strategy: Translate business objectives, audience insights, and market trends into cohesive global and domestic go-to-market strategies.
• Full-Funnel Execution: Leverage expertise across a variety of marketing channels and tactics to build data-backed integrated marketing strategies that drive brand associations, generate leads, nurture prospects and deliver high-quality applicants.
• Campaign Optimization: Partner with Marketing Analytics team and agency to ensure campaigns are continually optimized to deliver against business goals.

Requirements

• Bachelor’s Degree or Military Experience.
• At least 7 years of experience in integrated marketing planning or strategy.
• At least 3 years of experience directly leading teams.

Preferred

• 3+ years of experience leading geographically distributed or international teams.
• 3+ years of experience operating within a global function.
• 3+ years of experience leading brand strategy or within a brand governance function.
• 3+ years of experience managing large paid media campaign budgets across the marketing funnel
• 2+ years of experience in account management.
• Experience translating performance data observations and trends into actionable marketing strategies at the campaign, channel, and tactic levels with the objective of increasing marketing ROI- for both paid and organic marketing
• Demonstrated intellectual curiosity to explore second- and third-order causes for changes in campaign performance based on business and market dynamics or changes

Benefits

• Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website.