Senior Manager, Global Marketing & C&CL Consumption & Purchase Advanced Analytics Intelligence Services

Atlanta, GA (Hybrid)

$130K/yr – $147K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own analytics-driven marketing decisioning by modeling, GenAI applications, and translating outputs into global business actions.

  • Own ML models and advanced analytics for marketing and commercial use cases.
  • Translate insights from large datasets (consumer tracking, panels, and syndicated data) into actionable recommendations for global stakeholders.
  • Collaborate with data platform teams to deliver scalable, real-time analytics solutions.

Job Description

Own analytics-driven marketing decisioning by modeling, GenAI applications, and translating outputs into global business actions.

  • Responsibilities: Develop and apply ML Models, advanced analytics, and GenAI to marketing and commercial use cases.
  • Responsibilities: Work with large, complex datasets including consumer tracking, household panels, and syndicated retail data.
  • Responsibilities: Partner with data platform teams to enable scalable, real-time analytics solutions.
  • Responsibilities: Translate analytical outputs into clear business recommendations for global stakeholders.
  • Requirements: Strong experience in marketing, consumer, or shopper analytics, ideally within CPG or a related industry
  • Requirements: Hands-on expertise in advanced analytics, statistical modeling, and data analysis
  • Requirements: Experience working with consumer tracking, household panel, and syndicated retail data (e.g. Nielsen, household panels)
  • Requirements: Proficiency in Python, R, SQL, Power BI
  • Nice_to_have: Azure ML or similar platforms is a plus
  • Nice_to_have: Experience applying analytics to real business decisions (Marketing, growth, pricing or optimization)
  • Benefits: Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
  • Benefits: Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
  • Benefits: Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
The Coca-Cola Company logo

The Coca-Cola Company

4.1 Glassdoor

From our roots at the counter of a local Atlanta pharmacy, to our current portfolio of more than 200 beverages, The Coca-Cola Company is one of the most globally-recognized brands in the world. Today, our lineup features beloved beverage brands, including Coca-Cola, Sprite, Fanta, smartwater, Dasani, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Goldpeak, Minute Maid, Simply, fairlife and more. The Coca-Cola Company is committed to bringing about real change – to our industry, to our local economies, and to the world around us. Through constant evolution, we continue to reimagine the way we refresh the world and make a difference.We're innovating our portfolio with products that give people more varieties that meet our consumers where they are. We're working with global partners to transform our business, and grow it in more sustainable ways. And we're providing jobs and opportunities to the local economies where our people live and work, employing 700,000 people throughout our global system alongside bottling partners.If you're a changemaker looking to make a change, come join us in our mission to refresh the world and make a difference.Learn more at: www.coca-colacompany.com/careers

Atlanta, Georgia, USA
50K employees (5,207 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
803.8K
Traffic Source Mix
Search
47.3%
Direct
36.6%
Referral
9.9%
Social
5.1%
Paid
0.8%

Headcount Trend

Current headcount: ~50.3K

Marketing Team

Marketing Team Size
4,680 (9% of company)
Median Career Experience
19 years
Median Tenure
9.8 years
Marketing Roles Posted (Last 30 Days)
7

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