Responsibilities

• Lead, coach and develop a geographically dispersed team of field-based Marketing Program Managers, fostering a culture of accountability, collaboration, continuous learning, and commercial excellence.
• Develop and execute the national field marketing strategy to accelerate adoption of the Intracept Procedure while ensuring programs evolve with the therapy's stage of market adoption and customer needs.
• Partner closely with Area Vice Presidents, Regional Business Directors, Territory Managers, and Sales Leadership to align commercial priorities, optimize field execution, and identify opportunities to accelerate growth.
• Serve as a player-coach by routinely engaging with customers and accompanying Marketing Program Managers in the field to provide coaching, assess market dynamics, and identify opportunities to improve program effectiveness.
• Evaluate existing field marketing initiatives, identify opportunities for innovation, and lead the development, refinement, and implementation of scalable programs that improve customer engagement and commercial impact.
• Partner with Downstream Marketing to successfully deploy new marketing initiatives, campaigns, and commercial programs, ensuring consistent adoption and execution across the field organization.
• Establish key performance indicators and leverage data, customer insights, and field feedback to measure program effectiveness, optimize marketing investments, and communicate business impact to senior leadership.
• Manage field marketing resources and budget to maximize return on investment while ensuring alignment with commercial objectives.
• Collaborate cross-functionally with Professional Education, Reimbursement, Analytics, Sales Leadership, and other commercial partners to ensure coordinated execution of customer-facing initiatives.
• Build trusted relationships with internal stakeholders and key customers while serving as the voice of the field to influence future marketing strategy, resource prioritization, and commercial decision-making.

Requirements

• Bachelor's degree in marketing, business or a related field
• Minimum of 10+ years of progressive experience in marketing, commercial leadership, sales, market development, or related roles within the medical device or healthcare industry.
• Minimum of 5+ years of direct people leadership experience, including coaching, performance management, and talent development.
• Experience developing and executing commercial or field marketing programs that drive customer adoption and business growth.
• Demonstrated experience partnering effectively with sales organizations and cross-functional commercial teams to execute strategic initiatives.
• Experience managing budgets, measuring program performance, and using data and analytics to optimize commercial investments.
• Ability to travel approximately 40–60%, including overnight travel throughout the United States.

Preferred

• Experience leading geographically dispersed, field-based marketing or commercial teams.
• Medical device marketing experience with demonstrated success supporting procedure adoption or market development initiatives.
• Experience launching new commercial programs, driving organizational change, and successfully implementing initiatives across a field sales organization.
• Strong understanding of downstream marketing, market development, customer engagement strategies, and commercialization within a medical device environment.
• Demonstrated ability to develop scalable processes, identify best practices, and continuously improve commercial execution.
• Experience working within high-growth businesses or supporting therapies progressing through different stages of market adoption.
• Proven ability to influence cross-functional stakeholders and senior commercial leaders without direct authority.