Senior Manager, External Communications at Weight Watchers | USA | $170K/yr – $190K/yr

Weight Watchers

Senior Manager, External Communications

USA (Hybrid)

$170K/yr – $190K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Drive external storytelling and consumer PR to shape WeightWatchers’ brand narrative across media and culture.

Own consumer storytelling across media channels and opportunities
Must-have: 8-12+ years in public relations, external/consumer communications, or brand storytelling
Standout: Track record in culturally relevant media coverage and cross-functional collaboration

Job Description

Responsibilities

External Storytelling & Brand Narrative - Manage day-to-day consumer-facing communications and storytelling across media and public channels
External Storytelling & Brand Narrative - Develop and amplify the brand narrative across consumer press, lifestyle outlets, emerging media and cultural platforms
External Storytelling & Brand Narrative - Translate brand strategy, campaigns, and partnerships into impactful consumer storytelling opportunities
Consumer PR Strategy - Support and execute consumer PR initiatives that drive awareness and engagement
Consumer PR Strategy - Manage consumer media outreach, story development, and press opportunities
Consumer PR Strategy - Identify culturally relevant moments and media opportunities that position the brand within wellness, health, and lifestyle conversations
Brand Communications - Develop messaging that connects the brand to consumers in a clear, compelling, and culturally relevant way
Brand Communications - Ensure consistency of brand narrative across media opportunities, partnerships, and brand moments
Brand Communications - Partner closely with brand, marketing, partnerships, and talent teams to support campaigns and launches
Media & Cultural Relevance - Build and maintain relationships with key consumer, business, lifestyle, and wellness media

Requirements

8-12+ years experience in public relations, external and consumer communications, or brand storytelling
Strong background in consumer PR, lifestyle media, and brand communications
Proven ability to generate impactful media coverage and culturally relevant storytelling opportunities
Exceptional verbal, writing, messaging, and storytelling skills
Experience partnering closely with marketing, brand, partnerships, and social teams
Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
Strategic thinker combined with hands-on execution and attention to detail
Comfortable operating in fast-paced, high-visibility environments

Benefits

comprehensive benefits package and annual bonus program.

Weight Watchers

Weight Watchers is the global leader in science-backed weight management, offering an integrated support system built for the GLP-1 era that combines scientific expertise, medication, cutting-edge technology, and human connection. With more than 60 years of experience, Weight Watchers is the most studied commercial weight management program in the world, delivered through its No. 1 U.S. doctor-recommended weight-loss program. Its holistic, personalized approach also includes U.S.-based clinical interventions and access to GLP-1 medications when clinically appropriate, and a global network of coaches and community support. Since 1963, the company has led with science to deliver its members the personalized support they need to reach and sustain their goals. Members can access these solutions directly, or through Weight Watchers for Business’ full-spectrum platform for employers, health plans, and payers.

Founded in 1963

New York, New York, USA

6.4K employees (304 in marketing)

www.weightwatchers.com