Responsibilities

• External Storytelling & Brand Narrative - Manage day-to-day consumer-facing communications and storytelling across media and public channels
• External Storytelling & Brand Narrative - Develop and amplify the brand narrative across consumer press, lifestyle outlets, emerging media and cultural platforms
• External Storytelling & Brand Narrative - Translate brand strategy, campaigns, and partnerships into impactful consumer storytelling opportunities
• Consumer PR Strategy - Support and execute consumer PR initiatives that drive awareness and engagement
• Consumer PR Strategy - Manage consumer media outreach, story development, and press opportunities
• Consumer PR Strategy - Identify culturally relevant moments and media opportunities that position the brand within wellness, health, and lifestyle conversations
• Brand Communications - Develop messaging that connects the brand to consumers in a clear, compelling, and culturally relevant way
• Brand Communications - Ensure consistency of brand narrative across media opportunities, partnerships, and brand moments
• Brand Communications - Partner closely with brand, marketing, partnerships, and talent teams to support campaigns and launches
• Media & Cultural Relevance - Build and maintain relationships with key consumer, business, lifestyle, and wellness media

Requirements

• 8-12+ years experience in public relations, external and consumer communications, or brand storytelling
• Strong background in consumer PR, lifestyle media, and brand communications
• Proven ability to generate impactful media coverage and culturally relevant storytelling opportunities
• Exceptional verbal, writing, messaging, and storytelling skills
• Experience partnering closely with marketing, brand, partnerships, and social teams
• Strong organizational and project management skills with the ability to manage multiple priorities simultaneously
• Strategic thinker combined with hands-on execution and attention to detail
• Comfortable operating in fast-paced, high-visibility environments

Benefits

• comprehensive benefits package and annual bonus program.