Responsibilities

• Own the annual events strategy across Collaborative and the full field marketing calendar, aligned to pipeline, retention, and brand goals
• Build and evolve the events function - including program architecture, vendor partnerships, and process infrastructure - to support scale and consistency
• Manage the Experiential Marketing budget and ensure programs deliver measurable ROI
• Serve as the internal authority on event experience design - from content and speaker strategy to on-site activation and audience engagement
• Represent Experiential Marketing in leadership planning cycles and cross-functional forums as a peer to other marketing leaders
• Lead end-to-end planning and execution of Collaborative, GoFundMe's annual customer conference
• Own the attendee experience strategy, including programming, customer and sales engagement tracks, and production quality
• Partner with Sales and Customer Success to maximize pipeline influence and executive engagement before, during, and after the event
• Drive toward the annual pipeline and attendance targets with clear milestones and accountability structures
• Oversee a portfolio of 40+ events, roundtables, meetups, and partner activations

Requirements

• 8–12 years of experience in event marketing, experiential marketing, or field marketing
• 3–4 years managing a team
• Proven track record leading large-scale B2B events — ideally 1,000+ attendees with multi-track programming, executive engagement, and sponsor management — with direct accountability for pipeline impact
• Demonstrated ability to build or scale an events function, not just execute within one
• Executive presence and comfort presenting strategy and results to senior leadership
• Strong cross-functional instincts — experience aligning Sales, Customer Success, and Marketing around shared event goals at a peer level
• Budget ownership experience and a rigorous approach to ROI tracking and reporting
• Highly organized and calm under pressure, with the ability to manage competing priorities across a complex event calendar
• Experience in B2B SaaS, nonprofit technology, or a mission-driven organization preferred
• Proficiency with Salesforce, Swoogo, ClickUp, or similar event and project management tools
• Willingness to travel up to 30% of the time

Preferred

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience building or scaling event programs in a high-growth company.

Benefits

• Competitive Benefits
• Holistic Support : Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.
• Growth Opportunities : Participate in learning, development, and recognition programs to help you thrive and grow.
• Commitment to DEI : Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.
• Community Engagement : Make a difference through our volunteering program.