Senior Manager, Ecommerce

Beverly Hills, CA (On-site)

$115K/yr – $150K/yrSenior Level5+ years expFull time

Posted 11 days ago

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Job Summary

Own ecommerce revenue and optimization initiatives across the site, leading strategy, roadmap, and cross-functional launches to improve CVR, AOV, and traffic.

  • Lead ecommerce strategy, roadmaps, and testing programs to grow revenue and conversions
  • Collaborate across marketing, product, planning, and operations to launch drops, campaigns, and site updates

Job Description

Responsibilities

  • Own ecommerce revenue, conversion, AOV, and traffic KPIs
  • Develop an ecommerce and merchandising strategy based on brand priorities, user behaviors, and sales trends to drive CVR, UPT, and AOV while maintaining brand image and company goals
  • Develop and implement A/B testing plans as needed to identify which design and content changes will drive the highest engagement and conversions
  • Create, manage, and consistently evolve an ecommerce roadmap to implement new ideas , changes, and improvements
  • Test and optimize the site for all devices and user types
  • Incorporate SEO strategies and execute SEO best practices across site
  • Implement quarterly CRO sweeps
  • Cross functional partnership: Partner closely with all teams (marketing, PD, planning) to ensure timeliness and accuracy of launches, promos and site updates
  • Identify growth opportunities and stay updated on industry trends
  • Stay abreast of competitive landscape and Shopify development to make improvements and further support the company and brand objectives

Requirements

  • 5+ years of experience in ecommerce, digital merchandising, or online retail, preferably within fashion, apparel, beauty, or lifestyle
  • Proven experience managing and growing a DTC ecommerce business and driving online revenue
  • Strong understanding of ecommerce merchandising, site optimization, conversion, and customer journey
  • Experience managing ecommerce platforms such as Shopify Plus or similar
  • Strong knowledge of Google Analytics, Shopify Analytics, and ecommerce reporting tools
  • Demonstrated ability to analyze sales, traffic, conversion, AOV, and other KPIs to identify opportunities and make data-driven decisions
  • Experience partnering cross-functionally with Marketing, Creative, Product, Buying/Merchandising, Planning, Operations, and Customer Experience teams
  • Ability to manage product launches, site updates, promotions, campaigns, and seasonal initiatives with accuracy and timeliness
  • Strong understanding of fashion ecommerce trends, digital customer behavior, and brand storytelling
  • Excellent project management skills with the ability to manage multiple priorities and deadlines
Set Active logo

Set Active

3.0 Glassdoor

At SET, we blur the line between form and function, because we believe that no one should ever have to choose. Whether you’re going to the gym, going out, or you’re just a go getter — you can think of us as your everyday activewear, elevated. We’re a community first and a brand second. Connected by our love for all things active, we live to create what you want, because we’re at our best when you feel yours. Carefully crafted using our proprietary fabrics, SCULPTFLEX and LUXFORM, our activewear is equal parts comfort and compression, giving you the ultimate support and superior confidence for an active lifestyle. In addition to our activewear, we have a range of unisex SET sweats. Color-coordinated and as chic as they are cozy, they’re the perfect counterpart to mix and match. Always available in our core color Onyx, we also release select limited edition colorways that are curated thoughtfully to serve as your effortless, everyday staples. Style our activewear together, mix it up with our sweats, or create a look that’s uniquely you. From day to night, you’re SET.

Founded in 2018
Los Angeles, California, USA
69 employees (16 in marketing)
50% recommend to a friend

Traffic Signals

Monthly Visitors
450.3K
Monthly Google Ads Budget
$65
Traffic Source Mix
Search
34.3%
Direct
57.8%
Referral
4.1%
Social
2.9%
Paid
0.7%

Headcount Trend

Current headcount: ~69

Marketing Team

Marketing Team Size
10 (14% of company)
Median Career Experience
6.5 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
3

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