Senior Manager, Ecommerce at Balsam Brands | Redwood City, CA | $158K/yr – $198K/yr

Balsam Brands

Senior Manager, Ecommerce

Redwood City, CA (Hybrid)

$158K/yr – $198K/yrSenior Level11+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead NA & APAC ecommerce content, site performance, and cross-functional team leadership for global expansion.

Own the E-commerce Calendar and shopper funnel optimization across NA & APAC.
Must-have: 11+ years in Ecommerce with hands-on content planning and team mentoring.
Standout: Global expansion responsibility across markets and cross-functional collaboration.

Job Description

Responsibilities

Own the E-commerce Calendar: Lead the planning and execution of the NA & APAC site content calendars, ensuring timely updates for new products, campaigns, and seasonal content across all European markets.
Optimize the Shopper Funnel: Directly manage and optimize shopper journey elements, including category page layouts, landing page strategies, navigation, filtering, and cross-sell strategies to drive conversion and engagement.
Partner on Content & Campaigns: Collaborate with Creative and Marketing teams to ensure content and storytelling align with promotional campaigns, brand tone, and seasonal themes.
Lead Quality Assurance (QA): Lead the end-to-end QA process for all site updates and functionality across devices and regions, ensuring a seamless customer experience.
Mentor and Coach: Manage and mentor a small, talented Ecommerce team based in Manila, actively supporting their growth and providing coaching on core Ecommerce principles.
Develop Processes: Build clear and repeatable processes and documentation to drive efficiency, consistency, and a culture of operational excellence across the team and time zones.
Foster a Culture of Ownership: Empower the team to take ownership of their work, grow their analytical skills, and contribute their best to business-critical projects.
Inform Strategies: Use data to track site KPIs and generate actionable insights to inform optimization decisions and report on performance to stakeholders.
Monitor Site Performance: Own the day-to-day monitoring of NA & APAC site performance and identifying tactical opportunities for improvement.
Act as the primary point person for the seamless execution of our NA & APAC expansion plans, including support for B2B development and future new market expansion

Balsam Brands

3.6 Glassdoor

Balsam Brands is a global, eCommerce retailer with roots in holiday and home décor. We strive for excellence in everything we do and present a unique opportunity for those seeking to have a meaningful impact in a people-first company that values relationship building, authenticity, and doing the right thing. We have steadily growing teams in Boise, the Bay Area, Dublin, the Philippines - and most recently, Windsor, Canada!The company's mission is to create joy together. We empower our team and partners to love what they do, provide products and experiences that inspire meaningful moments with family and friends, and give back to our families and communities in impactful ways. When you join Balsam Brands, you'll find a culture of caring people doing challenging work and building a welcoming workplace.

Founded in 2006

Redwood City, California, USA

314 employees (78 in marketing)

www.balsambrands.com/careers/?utm_medium=social&utm_source=linkedin&utm_campaign=recruitment&utm_content=linkedin-button

70% recommend to a friend

80% CEO approval