Senior Manager, Earned Social at Dermalogica | Carson, CA | $100K/yr – $115K/yr

Dermalogica

Senior Manager, Earned Social

Carson, CA (Hybrid)

$100K/yr – $115K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and scale a high leverage community program that turns skincare advocates into measurable earned media and revenue signals.

Community strategy and EMV targets: define discovery, activation, and engagement that fuel EMV growth.
Team leadership and execution: coach two coordinators to deliver activation plans and content that scales earned reach.
EMV measurement and insights: translate data into strategy, report trends to leadership, and sharpen the plan over time.

Job Description

Own the strategy for growing Dermalogica Professional Skin Care Providers community and scaling Dermalogica Earned Media Value (EMV).
You will define how we discover, activate, and engage new advocates across social, set the EMV strategy and targets, and lead and develop a team of two Community Coordinators to deliver it.
You turn community building into measurable earned media, owning the strategy, the metrics, and the team behind it.
The focus is net-new growth, distinct from our existing ambassador programs.
Own the strategy for scaling Dermalogica Earned Media Value: setting targets, priorities, and the roadmap to grow earned media.
Drive net-new community growth: define how we discover, activate, and convert new advocates into consistent earned content that scales EMV.
Translate EMV goals into a clear activation strategy and quarterly plans that the coordinator team executes.
Identify new ways of working to scale the community and expand earned reach.
Deepen Dermalogica PRO's community presence across all social platforms: IG, TikTok, YouTube, Facebook, and emerging platforms.
Manage the day-to-day relationships with key partners, directing their work against our community strategy and holding them accountable to EMV goals.

Dermalogica

professional-grade skin care since 1986Dermalogica was founded by a skin therapist, so we know how to create custom skincare solutions that work - not just for today, but for life. We offer professional-grade skincare education, products, and services to skin therapists and customers alike.meet our founder: Jane WurwandAs the co-founder and chief visionary of Dermalogica and The International Dermal Institute post-graduate training centers, Jane Wurwand is one of the most recognized and respected authorities in professional skin therapy. Under her leadership, Dermalogica has grown to be the leading professional skincare brand, used by more than 100,000 skin therapists in more than 100 countries around the world.Order Jane's new book: https://www.dermalogica.com/pages/jane-wurwandrooted in educationOur product line grew out of a desire to provide skin therapists with best-in-class skincare products and education. We provide skills-based training for a global community of skin therapists who have one common goal: to ensure healthy skin for all. Dermalogica is the number one choice of skincare professionals worldwide.personalized skin careWe create highly customized regimens and services for every individual because we know that no two skin conditions are the same. Our products work best when they are recommended by a professional skin therapist for your unique skin. Whatever your lifestyle, background, or environment, rest assured that Dermalogica will work for you.human touchWe believe in the power of human touch, which radiates through our hands, our voice, and our intentions. It’s how we connect with people and form a unique, lasting bond.

Founded in 1986

Carson, California, USA

1.9K employees (187 in marketing)

www.dermalogica.com