Responsibilities

• Lead and evolve the Marketing Hub operating model, establishing governance, best practices, and scalable processes that improve marketing effectiveness across the Consumer organization.
• Partner with brand marketing to develop the omnichannel marketing strategy and drive execution across Consumer brands, including prioritization, capability development, investment decisions, and performance optimization.
• Identify and advance next-generation marketing capabilities, including AI-enabled content creation, personalization, CRM, social commerce, affiliate marketing, retail media, and data-driven audience activation.
• Serve as the business owner for CRM and audience activation, leveraging audience data, segmentation, and CDP capabilities to create more relevant consumer experiences and improve engagement.
• Collaborate with brand marketers to define social commerce strategy and growth priorities across platforms, including TikTok Shop and emerging commerce channels, while partnering with execution teams on implementation and activation.
• Drive the adoption of AI-enabled marketing capabilities and next-generation MarTech solutions, translating technology investments into practical use cases, training programs, adoption plans, and measurable business outcomes.
• Establish content strategy, governance, priorities, standards, and performance expectations while partnering with the Manager, Digital Content & Social Commerce on execution and activation.
• Identify, evaluate, pilot, and scale emerging digital marketing capabilities, AI solutions, social commerce opportunities, and consumer engagement models that create competitive advantage for the Consumer portfolio.
• Drive organizational digital marketing execution through coaching, guidance, best-practice development, and change management initiatives that increase marketing effectiveness across the organization.
• Partner with Sales, Digital Commerce, and Brand Marketing teams to identify opportunities that accelerate revenue growth, improve conversion, increase marketing ROI, and strengthen commercial performance.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Digital Marketing, or a related field.
• 8+ years of experience in consumer marketing, with hands-on ownership of digital marketing, CRM, MarTech, omnichannel marketing, or digital transformation programs.
• Proven experience defining capability roadmaps, operating models, governance structures, or transformation initiatives.
• Demonstrated success building new capabilities, processes, operating models, or transformation initiatives within complex organizations.
• Proven ability to influence senior leaders and lead cross-functional teams in a matrixed environment.
• Demonstrated ability to drive adoption of new capabilities, processes, or technologies across organizations.
• Strong commercial mindset with the ability to connect marketing investments to measurable business outcomes.
• Working knowledge of CRM, audience activation, customer segmentation, digital marketing, personalization, social commerce, affiliate marketing, and performance measurement.
• Experience evaluating, implementing, or scaling marketing technology platforms and AI-enabled marketing solutions.
• Familiarity with CDP capabilities, creator ecosystems, affiliate marketing programs, social commerce platforms, and emerging digital marketing technologies.

Preferred

• Experience in consumer health, healthcare, OTC, beauty, consumer packaged goods, eCommerce, or other highly competitive consumer marketing environments.
• Experience with social commerce, creator ecosystems, retail media, affiliate marketing, or AI-enabled marketing platforms.
• Experience building marketing operating models, governance frameworks, and scalable best practices across brands or business units.
• Experience partnering with Legal, Regulatory, Medical, and Compliance teams within a regulated industry.

Benefits

• U.S. based employees may be eligible for short-term and/or long-term incentives. They may also be eligible to participate in medical, dental, vision insurance, disability and life insurance, a 401(k) plan and company match, a tuition reimbursement program (select degrees), company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive sick time, floating holidays and paid vacation.