Digital Marketing Specialist
HiredBuddy
New York City, NY (Remote)
$60K/yr - $70K/yrIn-houseContractMid level1+ years exp.
1 day ago
Senior Manager, Digital Marketing
Gaithersburg, MD (Remote)
$140K/yr – $150K/yrSenior Level12+ years expFull time
Posted 11 days ago
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Job Summary
Own and execute the full digital marketing strategy, campaigns, and optimization across channels to drive engagement, pipeline growth, and web experience improvements.
- Lead digital strategy and campaign execution across owned and paid channels
- Use audience insights and AI tools to optimize visibility and targeting
- Oversee website experience, governance, analytics, and vendor partnerships
Job Description
Responsibilities
- Digital Marketing Strategy & Campaign Execution: Develop and execute digital marketing strategies aligned with organizational goals, audience needs, and the annual marketing plan. Plan and implement digital campaigns across owned and paid channels to drive engagement, pipeline growth, and measurable results.
- Audience Insights & Digital Visibility: Leverage audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy. Utilize AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
- Customer Journey & Website Experience: Design and optimize end-to-end customer journey frameworks across digital touchpoints to improve user experience and conversion. Lead website strategy and user experience improvements, including architecture, navigation, and content structure.
- Digital Governance & Best Practices: Establish and maintain digital governance standards, SOPs, and best practices for content, SEO, and emerging search technologies.
- Analytics & Performance Optimization: Build and manage digital performance reporting frameworks, including KPIs, dashboards, and analytics processes. Analyze website and campaign performance data to generate insights and support continuous optimization.
- Vendor & Team Leadership: Oversee digital marketing vendors and agency relationships, including selection, performance management, and contract administration. Manage and develop the Digital Marketing team, supporting performance, technical capability, and cross-functional collaboration.
Requirements
- Bachelor's degree in Marketing or a related field and 12 or more years' experience in digital marketing, including 0-2 or more years' supervisory experience or equivalent experience.
- Experience leading professional-level individual contributors with responsibility for operational execution, performance management, and alignment to organizational objectives.
- Demonstrated experience developing and executing digital marketing strategies, campaigns, and customer engagement initiatives across digital channels.
- Experience leveraging audience research, buyer personas, and behavioral insights to inform targeting, messaging, and channel strategy.
- Experience with website strategy, user experience optimization, SEO, digital governance standards, and content best practices.
- Strong analytical skills with experience developing KPIs, dashboards, reporting frameworks, and performance optimization strategies.
- Experience utilizing AI tools and emerging methodologies, including AEO and GEO, to enhance digital visibility and performance.
Preferred
- Experience supporting scientific, life sciences, biotechnology, healthcare, nonprofit, or other highly technical B2B marketing environments.
- Experience managing external digital marketing vendors and agency partnerships.
Benefits
- Health & Wellness:
- Comprehensive medical coverage and company paid Life Insurance, Disability Insurance & AD&D
- Work life balance with Paid Holidays and PTO
- Fitness and cell phone subsidies, and additional benefits such as Aflac, legal services, and pet insurance
- Employee Assistance Program offering around-the-clock counseling
- Financial security:
- 401(a) (6% employer contribution) and 403(b) (2% match) retirement plans
- Exceptional career advancement opportunities, recognition, and rewards
- Corporate bonus program
- Mission Focused:
ATCC
ATCC is a premier global biological materials and information resource and standards organization and the leading developer and supplier of authenticated cell lines, microorganisms, and associated data for academia, industry, and government. With a history of scientific contributions spanning nearly a century, ATCC offers an unmatched combination of being the world’s largest and most diverse collection of biological reference materials and data, and is a mission-driven, trusted partner that supports and encourages scientific collaboration. ATCC products, services, partnerships, and people provide the global scientific community with credible, advanced, model systems to support complex research and innovations in basic science, drug discovery, translational medicine, and public health. ATCC is a 501(c)3 nonprofit organization with headquarters in Manassas, Virginia, and a research and technology center of excellence in Gaithersburg, Maryland. Visit atcc.org to learn more.
