Senior Manager, Digital Engagement

Summit, NJ (On-site)

$115K/yr – $135K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own project execution and AI-enabled optimization for healthcare digital campaigns; align cross-functional teams, QA assets, and strategic insights with KPI-driven iterates.

  • Lead cross-tactic project execution across email, display, web, social and emerging platforms to hit campaign goals.
  • Direct creative asset development and QA, while scaling adoption of AI tools and streamlined processes.
  • Collaborate with Experience Strategy to set KPIs, analyze performance, and drive future optimizations.

Job Description

Responsibilities

  • Lead project execution efforts, implementing clients' brand strategies and digital best practices across all tactics (email, display, web, social, emerging platforms)
  • Direct internal teams in the creation of innovative and strategic digital executions; provide oversight and quality assurance throughout asset creation including content, design, and development
  • Evaluate, create, train, and optimize team & client adoption of AI-tools; establish best practices and process improvements that scale
  • Direct project planning, MLR submission preparation, and delivery oversight; collaborate with account and project management teams to ensure alignment and on-time delivery
  • Liaise with media teams to manage timing, deliver creative handoffs, and communicate creative placements
  • Partner with Experience Strategy to drive performance analysis, establish KPIs, develop optimization recommendations, and build strategic insights that inform future campaign improvements.

Requirements

  • 5-8 years of experience in digital engagement, digital strategy, digital operations, or related field
  • Experience in healthcare, pharma, or medtech marketing
  • Strong strategic thinking combined with project activation excellence
  • Deep familiarity with digital channels, platforms, and emerging technologies
  • Excellent communication and stakeholder management skills
  • Ability to influence across organizational levels and manage competing priorities
  • Leadership orientation: collaborative, solution-focused approach with the ability to inspire and motivate teams toward excellence

Preferred

  • Knowledge of AI applications in marketing and digital operations
  • Experience with project management tools and platforms
  • Track record of process improvement and operational innovation

Omnicom Health

The next big thing in health starts here—where bold ideas, deep expertise, and powerful partnerships converge.At Omnicom Health, we’re the world’s largest, most multi-specialty healthcare communications network—uniting leading agencies across every stage of the healthcare journey, from discovery to access, awareness to action. Each brings distinct strengths. But when we work together, we unlock transformative technology, data-driven insights, and smarter, faster ways to drive better outcomes for all.We don’t just respond to change—we drive it. With a shared purpose and unmatched capabilities, we’re shaping a healthier, more connected world. Let’s build what’s next—together.

Founded in 2016
New York, New York, USA
3.7K employees (1,047 in marketing)

Traffic Signals

Monthly Visitors
10.6K
Traffic Source Mix
Search
37.7%
Direct
44.9%
Referral
6.7%
Social
9.4%
Paid
1.2%

Headcount Trend

Current headcount: ~3.7K

Marketing Team

Marketing Team Size
725 (19% of company)
Median Career Experience
15 years
Median Tenure
7.3 years
Marketing Roles Posted (Last 30 Days)
6