Responsibilities

• Shaping and executing innovative digital campaigns that drive business growth.
• Build and implement integrated content strategies across marketing channels (social, email, digital, website) to ensure consistent messaging and brand experience. Leverage daily analytics to inform recommendations.
• Collaborate closely with marketing, UX and business leadership, acting as a strategic partner to uncover needs and shape content direction.
• Demonstrate strong research and writing skills, producing content that resonates with target audiences.
• Leverage AI tools for customer insights and to enhance creative deliverables, while maintaining a human touch in content creation.
• Develop targeted tactics and campaigns for specific audience segments, using analytics and customer data to inform decisions.
• Apply a data-driven mindset, utilizing analytics to guide creative direction and optimize content performance across all creative channels.
• Exhibit deep knowledge of the direct-to-consumer insurance business, with the ability to translate complex concepts into clear, relatable, and actionable consumer-facing copy.
• Approach content strategy from a holistic, big-picture perspective, ensuring all aspects of customer marketing inform and strengthen each other.
• Maintain a digital-first focus, prioritizing innovative solutions for online engagement and conversion.