Responsibilities

• Design, build, and execute multi-channel ABM campaigns targeting ICP accounts across paid, organic, email, content syndication, webinars, and events
• Develop and manage 1:1, 1:few, and 1:many ABM plays in coordination with Sales and SDR teams to accelerate pipeline within target accounts
• Own the end-to-end campaign lifecycle: audience definition, messaging, channel strategy, creative, launch, optimization, and performance reporting
• Own marketing-sourced pipeline and revenue targets; build and maintain a predictable demand engine tied to quarterly and annual goals
• Manage full-funnel marketing programs spanning demand creation (net-new business), demand capture (inbound conversion), and customer marketing (expansion and retention)
• Track and optimize operating metrics across the funnel, with emphasis on lagging indicators such as pipeline contribution, conversion rates, marketing-sourced pipeline and revenue, and marketing-influenced pipeline and revenue
• Partner closely with Sales, SDR, Partnerships, and RevOps to ensure campaign-to-pipeline alignment, lead handoff processes, and shared accountability on revenue goals
• Collaborate with Product Marketing on messaging, positioning, and content strategy to support demand programs
• Contribute to GTM planning and quarterly business reviews with data-backed insights on marketing performance and pipeline forecasting

Requirements

• 7+ years of B2B demand generation experience at a growth-stage company
• Demonstrated track record of owning marketing-sourced pipeline and revenue targets, with clear examples of programs that delivered measurable business outcomes
• Deep expertise in account-based marketing: constructing multi-channel ABM campaigns, segmenting ICP accounts, and running personalized plays across the buyer journey
• AI-forward mindset with demonstrated ability to adopt and integrate AI tools for content generation, campaign personalization, and workflow automation
• Experience in a B2B SaaS environment selling to mid-market and enterprise accounts
• Familiarity with sales-led GTM
• Tech Stack Proficiency: ABM Platform (Demandbase preferred) or comparable (e.g., 6sense); Ad Management (LinkedIn Campaign Manager, Google Ads); Attribution & Analytics (DreamData, GA4, GTM); Inbound Lead Routing (Default, Chili Piper or similar); Account/Contact Identification (intent data/enrichment tools like Warmly, Clearbit, ZoomInfo, Bombora); Gifting Platform (Postal, Sendoso); Marketing Automation & CRM (Hubspot, Salesforce)

Preferred

• Light design skills (e.g., Figma, Canva) and web development ability (e.g., HTML/CSS, CMS editing, landing page builders) for producing campaign assets independently
• Strong creative instincts with experience developing unconventional campaign concepts across formats like video, interactive content, direct mail, or experiential tactics
• Experience designing demand generation strategies for horizontal and vertical market expansion — identifying new segments, tailoring campaigns to distinct buyer personas, and scaling proven plays into adjacent markets
• Marketing automation certifications (HubSpot) or Google Ads certifications

Benefits

• A remote-first workplace
• We are committed to succeeding as a fully remote team, empowering you with the flexibility to thrive, no commute required. Every Vividly team member receives a stipend upon hire to help create a comfortable, productive home office.
• Vividly days off & flexible PTO
• For most USA holidays that fall on a Monday or Friday, we turn it into a 4 day weekend! Vividly also offers Flexible Time Off and we really mean it to help prevent burn out and fuel creativity.
• Competitive Benefits
• Healthcare, Dental and Vision - We cover 100% of your monthly premiums and 50% of all dependents
• 401(k) - With a 3% employer contribution
• Weekly $20 Sharebite Meal Stipend - For every meal you purchase using your Sharebite stipend, they donate a meal!
• Monthly $50 Wellness Reimbursement - physical wellness, mental wellness, learning & development - we’ve got you!
• Monthly $200 Remote Work Stipend - Use it for your phone bill and internet