Responsibilities

• The Senior Manager, Demand Engineering supports the strategy, execution, and optimization of global performance marketing programs to drive customer acquisition, engagement, and revenue growth.
• This role owns the development and ongoing optimization of scalable, data-driven marketing programs across channels, partnering closely with cross-functional teams to improve efficiency and impact.
• The position collaborates with Brand, Product, Sales, and Revenue Operations teams to align performance marketing initiatives with business priorities and ensure measurable outcomes across key stages of the customer lifecycle.
• Contribute to the development and execution of the global performance marketing strategy across digital channels, including paid media, lifecycle marketing, and account-based programs.
• Design and optimize audience-centric marketing programs for enterprise, mid-market, and small business segments in partnership with regional and functional partners.
• Build, monitor, and improve end-to-end customer journeys that drive conversion, retention, and long-term value, leveraging data and testing.
• Help establish and refine marketing operations, including workflow design, automation, and lead management processes in collaboration with BAT and Rev Ops.
• Implement and maintain experimentation practices, including A/B testing and data-driven optimization, and surface insights and recommendations to senior leaders.
• Identifies, streamlines, and scales business processes through automation, using tools and workflows to reduce manual effort, improve accuracy, and increase operational efficiency.

Requirements

• Requires a minimum of 10 years of related experience; or a minimum of 8 years with a Bachelor’s degree; or 6 years and a Master’s degree; or a PhD with 3 years experience.
• Experience with Salesforce Marketing Cloud (or Marketing Cloud Advanced), Data Cloud, or a comparable customer data platform (CDP).
• Experience designing personalized, automated audience journeys and leveraging audience segmentation strategies to accelerate engagement, qualification, and conversion.
• Experience managing regional or multi-regional performance marketing programs across paid media and marketing automation platforms.
• Experience designing and executing experimentation plans, including A/B testing, performance measurement, and data-driven optimization.
• Ability to translate business goals into actionable marketing strategies, measurable programs, and insights-based recommendations through KPI development and performance analysis.
• Effective communication and collaboration skills, with experience partnering across functions to drive alignment and execution.