Senior Manager, DDM Development & Campaign Automation at Universal Orlando Resort | Orlando, FL

Universal Orlando Resort

Senior Manager, DDM Development & Campaign Automation

Orlando, FL (Unknown)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive Adobe Journey Optimizer technical delivery and leadership for cross-channel, personalized journeys at scale.

Own implementation standards for email, push, and SMS within AJO.
7+ years in marketing tech with 3+ years leading technical teams.

Job Description

Responsibilities

Adobe Journey Optimizer Platform & Channel Ownership: Own technical implementation standards for email, push, SMS, and emerging messaging channels within AJO.
Define and enforce best practices for responsive templates, accessibility, localization, and deliverability.
Serve as senior technical solution lead for complex journeys and advanced personalization use cases.
Lead resolution of complex issues related to rendering, data dependencies, and channel behavior.
Leadership & Team Management: Lead, mentor, and develop a team of marketing technology developers aligned to cross-functional agile scrum teams.
Establish clear roles and responsibilities across developers, marketers, product owners, designers, QA, and data partners.
Drive consistent development standards and best practices across multiple squads.
Coach team members on scalable personalization patterns and reusable component development.
Personalization at Scale: Architect and govern personalization frameworks supporting large-scale, multi-journey execution.
Enable dynamic content strategies leveraging unified customer profiles and real-time attributes.

Requirements

Bachelor’s degree in Computer Science, Information Systems, Marketing Technology, Digital Marketing, Business, or a related field required (or equivalent practical experience).
7+ years of experience in marketing technology, digital messaging, or campaign development.
3+ years of people management experience leading technical or campaign development teams.
Demonstrated experience delivering highly personalized messaging at scale.
Strong hands-on experience with HTML, CSS, and dynamic content.
Proven experience working within Agile / Scrum environments.
Experience operating in large, matrixed organizations.
Familiarity with enterprise customer data models and CDP platforms.
Experience supporting high-volume lifecycle or triggered communications.
Experience leading marketing technology transformations or platform migrations; or equivalent combination of education and experience.

Preferred

Master’s degree (MBA, MS, or similar) in a related discipline.
Formal training or coursework in data, analytics, or software delivery (e.g., database fundamentals, API/integration concepts, experimentation, Agile delivery).
Continuing education in customer journey orchestration, personalization, and channel execution (email/SMS/push), including privacy/consent basics.

Universal Orlando Resort

For years, we’ve been creating a legacy of unforgettable experiences for our Guests. Our Guests are immersed into the sights and sounds of some of the greatest movies and most legendary stories, and our Team Members are the ones who help make those incredible experiences come alive. Our Team Members realize that delivering world-class service is more than just an expectation... It’s The Universal Way. It’s who we are. It’s what we do. And it’s the reason we strive to be recognized as the number one entertainment destination in the world.As a part of the COMCAST NBCUniversal family, we are as committed as ever to continuing to build spectacular experiences based on the most compelling and dynamic movies, books and TV franchises in the universe. We are poised for growth and success and are focused on the future. Our Team Members not only deliver experiences of a lifetime, they create them! At Universal Orlando ResortTM, we create a balanced and rewarding work environment while encouraging individual growth and development. As a Team Member, we’ll partner with you to help identify your personal goals and provide career guidance. Best of all, it’s our philosophy to always try and promote from within first. Now, what could be more promising than that!It’s a big Universe. Where do you fit in?

Founded in 1990

Orlando, Florida, USA

13K employees (1,923 in marketing)

UniversalOrlandoJobs.com