Responsibilities

• Own and evolve the lifecycle strategy across both New Verticals and Occasions, balancing always-on engagement with high-impact, time-bound campaigns
• Lead and develop two teams of Lifecycle Marketers, providing clear direction across distinct operating cadences while ensuring consistency in quality, experimentation, and performance
• Define how New Verticals lifecycle programs (onboarding, activation, frequency, retention) integrate with and amplify key seasonal moments
• Oversee the end-to-end CRM strategy for New Verticals, including campaign and journey design, offer strategy, audience segmentation, and cadence optimization
• Oversee the planning and execution of Occasions campaigns, including campaign calendars, creative strategy, promotional moments, and cross-channel orchestration
• Lead the development of annual and quarterly lifecycle marketing plans, aligning to both ongoing business goals and key seasonal peaks
• Establish and scale testing frameworks across both teams, including audience strategy, messaging, offer testing, and measurement approaches
• Analyze performance across initiatives, translating insights into actionable strategies that improve order frequency, engagement, and revenue
• Drive creative ideation and iteration, partnering with internal creative teams to continuously improve performance and customer experience
• Partner closely with Strategy & Operations, Product, Product Marketing, Analytics, Brand, and Marketing Operations to build and execute cohesive lifecycle strategies

Requirements

• 8+ years of experience in lifecycle marketing, CRM, growth marketing, or customer engagement, with 4+ years managing high-performing teams
• Proven ability to operate across both always-on lifecycle programs and high-stakes campaign moments, with strong attention to detail and execution under tight timelines
• Track record of building and scaling CRM programs that drive measurable business outcomes across engagement, retention, and revenue
• Strong strategic mindset with the ability to zoom out to define lifecycle vision and zoom in to execute campaigns and analyze performance
• Deep experience developing and optimizing CRM programs, including audience segmentation, journey orchestration, offer strategy, and experimentation
• Strong analytical skills, with the ability to evaluate campaign impact on key metrics like order rate and revenue and translate insights into next steps
• Experience building consensus and strong relationships with cross-functional stakeholders across Product, Analytics, Marketing, and Operations
• Hands-on experience with CRM technology (e.g., Braze, Iterable), marketing automation, and data-driven personalization
• Highly motivated, organized, and able to manage multiple workstreams with competing timelines
• Passion for customer experience and increasing the value of customers

Benefits

• DoorDash is committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more
• comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.