Responsibilities

• Own the creation, management, and ongoing optimization of customer segments within the CDP, ensuring alignment with enterprise priorities and marketing objectives.
• Advance audience segmentation strategies across channels, defining success metrics and impact measurement.
• Business owner for journey-led workstreams and orchestration, influencing scope, sequencing, and ensuring alignment to customer strategy and business objectives.
• Translate customer insights and strategic direction into scalable, executable segmentation and journey frameworks.
• Identify moments that matter, friction points, and experience gaps, translating them into prioritized initiatives.
• Serve as the primary owner of CDP activation related to audience creation, journey setup, and campaign orchestration.
• Build and manage campaign setups within the CDP, including audience targeting, sequencing, suppression logic, and orchestration across touchpoints.
• Partner with Lifecycle, Media, Loyalty, and Integrated Marketing teams to ensure accurate execution aligned to customer strategy.
• Lead QA processes with key stakeholders including the review and validation of logic, targeting, and outputs prior to activation or deployment.
• Develop insight summaries that outline customer opportunities, segment definitions, journey intent, and success metrics.

Requirements

• 5-8+ years of experience in customer intelligence, lifecycle marketing, CRM, customer analytics, or related fields.
• Hands-on experience working with a Customer Data Platform (CDP) or CRM, including segment creation and customer-level analysis.
• Strong understanding of customer segmentation, journey mapping, and first-party data activation.
• Experience managing intake and delivery of customer insights for multiple stakeholders.
• Proven ability to translate data into actionable insights and strategic recommendations.
• Excellent cross-functional collaboration and communication skills.

Nice to Have

• Experience supporting Brand, Merchandising, or Enterprise Strategy teams with customer insights.
• CRM, Email, and Lifecycle marketing experience.
• Familiarity with media activation leveraging first-party customer data.
• Experience developing reporting frameworks and insight narratives for senior stakeholders.

Benefits

• Employee Discount
• Paid Time Off
• Medical | Dental | Vision Coverage
• 401(k) | Roth 401(k)
• Stock Purchase Plan
• Life Insurance
• Flexible Spending Account
• Opportunities for Advancement
• Tuition Reimbursement for Qualified Courses
• Strong Company Culture
• Employee Resource Groups