Senior Manager, CRM & Lifecycle Marketing at Purity Products | Plainview, NY | $55/hr – $65/hr

Purity Products

Senior Manager, CRM & Lifecycle Marketing

Plainview, NY (Hybrid)

$55/hr – $65/hrSenior Level5+ years expContract

Posted 5 weeks ago

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Job Summary

Own lifecycle marketing end to end for DTC brands using Klaviyo and Shopify, turning data into personalized journeys that drive retention, loyalty, and growth across multiple brands.

Lifecycle ownership across onboarding to win-back with in-platform builds and cross-functional launches.
Data-driven optimization using cohort analyses, retention signals, and LTV improvement opportunities.
Channel scope includes email, SMS, lead gen funnels, loyalty programs, and coordination with paid, creative, brand, and Shopify teams.

Job Description

Responsibilities

Build flows, segment audiences, pull data, launch campaigns, and turn lifecycle strategy into real customer experiences in Klaviyo, Shopify, and relevant tools
Own the customer retention and lifecycle marketing function across multiple brands
Build and optimize post-purchase lifecycle flows: onboarding, habit formation, renewal, cancellation prevention, win-back, reactivation
Use cohort data and retention reporting to understand drop-offs and tailor messaging or offers
Create personalized journeys based on behavior, preferences, purchase history, lifecycle stage, and subscription status
Build lead generation funnels: landing pages, lead magnets, quiz funnels, referral programs, and nurture sequences
Grow email and SMS databases and convert new leads into customers
Design and launch a loyalty program from scratch, including tier structure, rewards, challenges, and gamification
Own email and SMS campaign strategy, segmentation, creative direction, Klaviyo deployment, and performance analysis
Partner with paid media, creative, brand, and Shopify resources to bring lifecycle initiatives to market quickly

Requirements

5+ years of experience in CRM, lifecycle marketing, retention marketing, or a similar role, ideally with DTC brand experience
Hands-on Klaviyo expertise, including flows, segmentation, dynamic content, campaign deployment, reporting, and troubleshooting
Shopify experience, including familiarity with subscription platforms such as ReCharge, Stay AI, Loop, or similar
Strong analytical instincts and comfort with cohort analysis, retention reporting, churn drivers, and LTV improvement opportunities
Experience building lifecycle programs from scratch, not just maintaining existing campaigns
Experience with lead generation funnels that grow email/SMS databases and convert leads into customers
Interest in loyalty programs, gamification, and customer engagement mechanics
The ability to think strategically about why customers stay or leave, paired with the willingness to build the solution in-platform yourself
A belief in thoughtful personalization — making emails, SMS, and customer touchpoints feel relevant to the individual, not blasted to a list

Preferred

Bonus points for experience in health, wellness, supplements, beauty, CPG, or a related category
agency experience across multiple DTC brands
paid lead gen experience on Meta or TikTok
familiarity with Attentive or Postscript
loyalty platforms like Yotpo or Smile.io
A/B testing beyond subject lines

Benefits

full benefits package, including medical, dental, vision, and 401(k)
A collaborative, supportive team environment
Purity Products is an equal opportunity employer.”
discounts or perks not clearly specified in text

Purity Products

Everything we do at Purity Products is guided by 3 co-equal values: a commitment to customer satisfaction, a dedication to quality, and the relentless pursuit of sound nutritional science.Customer Satisfaction: In the 25+ years Purity Products has been in business, we have reached over 3 million people with our unique nutritional supplements. Many of those people have become longtime customers who are part of our Super Saver delivery program that makes sure they receive a steady supply of their favorite Purity formulas at discounts of up to 27%. Our dedicated team of customer service experts is trained to give you product advice, answer your questions, and make sure you are 100% happy with your Purity Products experience.Quality: We do everything possible to bring you the highest quality products manufactured using the strictest standards for safety and potency. We have a special department that monitors all of our products and procedures, and we hold our supply partners to the same principles that we adhere to. To read more about our Quality Assurance procedures, click here.Nutritional Science: Since its inception, Purity Products has pursued sound nutritional science with a passion. Every one of our formulas is designed with a purpose: to enhance healthy living. We use ingredients that are backed by clinical research, blended together for synergistic effect. That’s why you will see patented forms of various ingredients in many of our products. These patented nutrients are developed by scientists to unlock the most powerful version of that nutrient. Not all versions of a vitamin, mineral, or plant-based extracts are created equally. Some are more bioavailable than other forms, some are more potent, and some are harvested using methods that are better for the environment. If an ingredient is in a Purity Products supplement, it was chosen to give you the best nutritional experience available.

Founded in 1993

Plainview, New York, USA

92 employees (13 in marketing)

www.purityproducts.com