Senior Manager, Content Strategy & Performance

McLean, VA (Hybrid)

Salary Not AvailableSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive Hilton's content strategy by owning AI-enabled publishing and optimization for discoverability and direct bookings.

  • Own the audience-led content governance and publishing workflows.
  • Must-have: 7+ years in digital content ops and 2+ years building automated AI publishing workflows.
  • Cross-functional collaboration to boost search, AI, and LLM-driven discovery.

Job Description

Responsibilities

  • Lead the optimization and governance of Hilton's audience-led and storytelling content including taxonomy, metadata structure, content supply chain process/workflows, and structured data implementation.
  • Establish and drive the evolution and sophistication of AI-assisted (and eventually agentic) publishing workflows with human oversight to improve efficiency, scalability, and quality control.
  • Partner with SEO, analytics, product, and data science teams to strength discoverability across search engines, AI search experiences, and emerging LLM-environments.
  • Establish, manage, translate, and share performance insights for a continuous improvement approach to content supply chain workflows, content reuse, time-to-publish, and increase content effectiveness and business impact.
  • Projects You'll Take Ownership Of - Intelligent content/AI-enabled content supply chain framework. - Discoverability and performance enhancements focusing on increasing organic visibility and measurable contribution to direct bookings and engagement goals. - Partner with technology teams, translating business needs and strategy to technology development and road mapping. - Translate performance data from across the content supply chain into operational and strategic improvements.
  • What You'll Do During a Typical Day - Lead the optimization and governance of Hilton's audience-led and storytelling content including taxonomy, metadata structure, content supply chain process/workflows, and structured data implementation.
  • What It Takes to Make the Stay - You Have These Minimum Qualifications
  • It Would Be Useful If You Have - Familiarity with AI and agentic systems or emerging LLM-driven content ecosystems.
Hilton logo

Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 24 world-class brands comprising more than 8,400 properties and over 1.25 million rooms, in 140 countries and territories. Dedicated to fulfilling its founding vision to fill the earth with the light and warmth of hospitality, Hilton has welcomed over 3 billion guests in its more than 100-year history, was named the No. 1 World’s Best Workplace by Great Place to Work and Fortune and has been recognized as a global leader on the Dow Jones Sustainability Indices. Hilton has introduced industry-leading technology enhancements to improve the guest experience, including Digital Key Share, automated complimentary room upgrades and the ability to book confirmed connecting rooms. Through the award-winning guest loyalty program Hilton Honors, the more than 210 million Hilton Honors members who book directly with Hilton can earn Points for hotel stays and experiences money can't buy. With the free Hilton Honors app, guests can book their stay, select their room, check in, unlock their door with a Digital Key and check out, all from their smartphone. Visit stories.hilton.com for more information, and connect with Hilton on Facebook, X, LinkedIn, Instagram and YouTube.

Founded in 1919
McLean, VA, US
142K employees (2,597 in marketing)

Traffic Signals

Monthly Visitors
50.7M
Monthly Google Ads Budget
$5.7M
Traffic Source Mix
Search
39.9%
Direct
46.3%
Referral
11.2%
Social
0.3%
Paid
2.1%

Headcount Trend

Current headcount: ~149.1K

Marketing Team

Marketing Team Size
1,675 (1% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
12

Funding

Total Funding
$10.5B
Last Raise
$1B
Post IPO Debt, 4 months ago

Funding History

  • Dec 2025
    Post IPO Debt • $1B
  • Jul 2025
    Post IPO Debt • $1B
  • Sep 2024
    Post IPO Debt • $1B

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