Responsibilities

• Product marketing: positioning, messaging, and competitive narrative for Alloy's product and AI Agents.
• Customer proof: case studies, quotes, and Replenishment-agent ROI stories, sourced from our advocacy program and mapped to buyer personas.
• SEO/AEO content (you write it; our Performance Marketer owns the technical program): refreshing priority buyer-query pages and writing net-new content for prompt gaps.
• Content library, ongoing: our full resources library (blog posts, guides, webinar recaps, and more), refreshed against a standard built for how AI answer engines actually extract and cite content, not just traditional search. Not a one-time cleanup — a recurring program, re-auditing and refreshing on a 3-6 month cadence so the library keeps compounding instead of going stale.
• Organic social (LinkedIn + YouTube): content calendar, scripts, captions, and what actually gets posted and when. We have a video agency that produces the video assets; you're the one deciding what gets made and making sure it lands with the right audience.
• Email marketing: persona-based drip/nurture campaigns and SDR outreach sequences.
• Sales enablement: one-pagers, talk tracks, and persona-specific content that AEs and CSMs actually use.
• Campaign creative: ad copy, landing page content, and creative concepts for our flagship campaigns

Requirements

• 8+ years in marketing, with real depth in product marketing and/or content marketing and creation. You know what "good" looks like before you ever open an AI tool, and you know it in your gut, not just from a swipe file.
• An eye for what makes a brand memorable versus forgettable, and the discernment to know which bold idea is actually great and which one is just bold. You don't need permission to have opinions about this; you need the judgment to be right more often than not.
• You've pitched an idea in a meeting and watched someone's face do the thing where they're not sure if you're serious, and you were.
• A track record of writing that converts: case studies, sales content, product positioning, or campaign copy you can point to and explain, in detail, why it worked.
• Real comfort writing for organic social, not just long-form. LinkedIn posts and YouTube scripts are different muscles than a blog post or a one-pager, and we need someone who already knows the difference.
• Working knowledge of SEO and AEO: what makes content findable in traditional search versus what makes it the thing an AI answer engine actually cites.
• Email/lifecycle writing experience: persona-based nurture sequences that hold someone's attention across 7 emails, not just a single strong send.
• You genuinely want a manager who's still in the drafts with you, not just signing off on them. If what you're looking for is a lane of your own with nobody looking over your shoulder, this isn't that role, and that's worth knowing now rather than three months in.
• Genuine curiosity about the rest of marketing, not just this lane of it.
• Hands-on comfort directing AI tools like Claude inside your actual workflow, not "I used ChatGPT for an email once."

Preferred

• CPG/consumer goods experience is a strong plus, not a requirement
• Experience with AI tools and workflows (e.g., Claude) as a nice-to-have