Responsibilities

• Develop and own a unified content marketing strategy aligned with TigerConnect’s business and brand goals.
• Oversee creation of high-impact content across formats including but not limited to: blog posts, case studies, ebooks, reports, videos, webinars, and more.
• Coordinate closely with product marketing, demand gen, clinical, sales, and Customer Success to fuel campaigns, thought leadership, and brand initiatives.
• Elevate TigerConnect’s brand voice, positioning, and visual identity across channels (owned, earned, and paid).
• Lead customer marketing: advocacy programs, testimonials, and case study development.
• Manage content calendar, ensuring timely execution and performance-driven editorial planning.
• Define and track KPIs: engagement, reach, pipeline attribution, SEO rankings, and conversion metrics.
• Conduct audience and competitive research to inform content themes and tactics.
• Optimize content workflows and tools (CMS, marketing automation, analytics, SEO, social platforms).

Requirements

• 8+ years of B2B SaaS marketing experience with a strong emphasis on content and customer engagement strategy.
• Exceptional storytelling skills, with keen attention to messaging, design, and editorial quality.
• Highly organized with strong project and time management skills; thrives in fast-paced environments.
• Deep understanding of content distribution channels and best practices.
• Experience in healthcare tech/digital health required.
• Excellent written, verbal, and interpersonal communication skills.
• Passionate about building content that educates, inspires trust, and drives demand.

Benefits

• Enjoy remote flexibility with teams across the US and globally - plus prime office space in El Segundo, California
• Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match
• Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge)
• Our flexible time off lets you work hard and play hard—on your schedule
• Join a mission-driven team committed to making a real impact in the world of healthcare