Responsibilities

• Brand Stewardship & Voice: Own the company’s brand voice, tone, and visual storytelling, developing messaging frameworks and guidelines to ensure consistency and quality across all content and channels.
• Content Strategy & Editorial Leadership: Lead the full-funnel content strategy and editorial calendar, producing multi-format, persona-driven content that incorporates industry trends and establishes the company as a trusted thought leader.
• Content Pipeline: Create and manage a steady pipeline of high-quality, multi-format content including blogs, white papers, newsletters, thought leadership, videos, graphics, interactive tools, audio, user-generated content, and campaign assets. Manage content across channels including social, website, community, etc.
• Cross Functional Content Leadership: Collaborate with cross-functional teams and marketing colleagues to map end-to-end content workflows.
• PR, Thought Leadership & Executive Visibility: Identify and shape narratives through executive thought leadership, white papers, and perspective pieces that elevate brand visibility and credibility.
• Demand Generation & Organic Growth Support: Partner with demand generation to create SEO-informed content that drives inbound performance, nurtures leads, and moves prospects through the funnel. Optimize messaging and formats to improve MQL volume, organic reach, engagement, and conversion
• Campaign Amplification & Messaging: Translate campaign strategies into compelling, on-brand content and amplification plans that extend reach, engagement, and conversion.
• Measurement & Optimization: Measure content performance across channels, with an emphasis on impact of the funnel. Use data-driven insights to iterate, optimize, and pivot content strategy helping us double down on high-growth assets and pivot away from "content for content’s sake."