Responsibilities

• Develop a robust, insight-driven consumer strategy, including segmentation, motivations, and barriers
• Lead end-to-end development of integrated campaigns and differentiated message platforms grounded in deep consumer understanding
• Evaluate, shape, and propose unbranded and branded strategies, ensuring clear articulation of unmet need and strong pull-through across the campaign ecosystem
• Lead primary market research (PMR), including concept testing, message testing, and Attitude & Usage (ATU)
• Own creative development and production (TV, audio, stills), ensuring high-quality execution from concept through final delivery
• Lead and inspire agency partners to deliver breakthrough, culturally relevant, high-performing creative across channels
• Ensure consistent execution and message pull-through across all consumer touchpoints
• Oversee agency scope, performance, and operations, driving accountability and excellence
• Lead consumer launch strategy and planning, including key milestones, deliverables, and success metrics
• Manage integrated timelines, interdependencies, and execution readiness across cross-functional teams

Requirements

• Doctorate degree and 2 years of Marketing experience OR Master’s degree and 4 years of Marketing experience OR Bachelor’s degree and 6 years of Marketing experience OR Associate’s degree and 10 years of Marketing experience OR High school diploma / GED and 12 years of Marketing experience

Preferred

• Proven consumer marketing experience, ideally a mix of healthcare and non-regulated industries
• Strong track record of developing and launching high-performing, innovative campaigns
• Demonstrated experience leading integrated campaigns and full-funnel creative development
• Experience with TV/video/audio production and large-scale campaign execution
• Deep expertise in consumer insights, segmentation, and brand strategy development
• Strong experience leading agency partners and creative development processes
• Ability to navigate and influence within a matrixed organization and drive alignment across stakeholders
• Experience leading MAC review processes in a regulated environment
• Demonstrated ability to challenge the status quo and push creative boundaries
• Strong communication, leadership, and influencing skills
• High level of innovation, curiosity, and ownership mindset

Benefits

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.