Senior Manager, Consumer Lifecycle Marketing at Asurion | Smyrna, GA

Asurion

Senior Manager, Consumer Lifecycle Marketing

Smyrna, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive lifecycle marketing for a major partner program to boost engagement, retention, and long-term value across the installed base.

Own the consumer lifecycle strategy and cross-functional rollout with CRM, analytics, and product marketing teams.
Must-have: 5–7 years in marketing, strategy, or product roles with strong cross-functional collaboration.
Standout: Ability to translate customer insights into scalable, measurable lifecycle programs and partner-aligned initiatives.

Job Description

Responsibilities

Own Consumer Lifecycle Strategy
Lead lifecycle strategy for a major Asurion partner program, focused on engagement, retention, and long-term value creation. Define lifecycle priorities and engagement approaches that reinforce plan value and strengthen the post-sale customer experience.
Identify and Unlock New Growth Opportunities
Proactively uncover opportunities within the installed customer base to strengthen lifecycle performance. Leverage customer insights, behavioral data, and market understanding to identify engagement gaps and emerging opportunities, and translate those insights into strategic initiatives that drive measurable business outcomes.
Orchestrate Lifecycle Initiatives Through Cross-Functional Partnerships
Lead lifecycle initiatives by partnering with internal teams responsible for channel execution, including CRM, digital engagement, and customer communications. Work closely with analytics, product marketing, and experience teams to translate lifecycle strategies into scalable engagement programs that deliver value to customers and the business.
Partner with Strategic Partner Teams
Serve as the primary lifecycle marketing partner to the base management organization within the partner program. Align lifecycle strategies with broader customer engagement priorities and shared business objectives while identifying collaborative opportunities to strengthen engagement and retention across the shared customer base.
Drive Performance Insights and Continuous Optimization
Monitor the performance of lifecycle initiatives and engagement programs across channels. Translate program results into actionable insights and refine lifecycle strategies over time to continuously improve engagement effectiveness and portfolio performance.
What Success Looks Like in This Role
Within the first year, this leader will: Identify new lifecycle opportunities that strengthen engagement and reduce churn within the installed customer base
Introduce new ideas or engagement approaches that expand how customers experience the value of their protection plans
Use customer insights and performance data to evolve lifecycle strategies over time
Build strong partnerships with internal teams and partner stakeholders to bring lifecycle initiatives to market
Establish a rhythm of continuous improvement across lifecycle programs and engagement initiatives

Requirements

Bachelor’s degree
Minimum of 5-7 years total business-related experience working in one or more of these: marketing, brand management, strategy/management consulting, product management/marketing, media or creative agency

Preferred

Curiosity and a discovery mindset — actively seeking new opportunities to strengthen lifecycle performance and customer value
Creative problem solving — connecting insights, customer behavior, and business objectives to generate new ideas and approaches
Tenacity and ownership — pushing ideas forward through complex organizations to drive meaningful outcomes
Strategic thinking with practical execution — comfortable developing strategy and working through partners to bring initiatives to life
Strong partnership orientation — building trust and alignment across internal teams and partner organizations

Asurion

3.3 Glassdoor

As the world’s leading tech care company, Asurion eliminates the fears and frustrations associated with technology, to ensure our 300 million customers get the most out of their devices, appliances and connections. We provide insurance, repair, replacement, installation and 24/7 support for everything from cellphones to laptops and household appliances. Our experts are available online, on the phone, at one of our more than 800 stores, or can even come to you.

Founded in 1994

Nashville, Tennessee, USA

17K employees (363 in marketing)

www.asurion.com

51% recommend to a friend

50% CEO approval