Responsibilities

• Analyze the retail media and media technology landscape to understand Walmart Connect’s position relative to competitors.
• Combine insights from third-party research, industry reports, analyst coverage, and advertiser feedback to identify emerging trends, threats, and opportunities.
• Monitor how competitors position, package, and market their advertising products to advertisers.
• Identify patterns in competitor messaging, product launches, and go-to-market strategies.
• Lead the centralized Voice-of-Market capability within Marketing Strategy, including advertiser perception measurement and sentiment tracking.
• Oversee research for metrics including: Must Buy Status Net Promoter Score (NPS) Customer Satisfaction (CSAT / AdSat)
• Partner with research vendors and internal teams to ensure methodology rigor and consistent measurement.
• Expand measurement across all Walmart advertiser segments.
• Synthesize competitive intelligence, advertiser sentiment data, and performance insights into clear executive-level narratives.
• Translate complex research and market signals into structured insights and actionable recommendations for leadership.

Requirements

• 6–8+ years of experience in competitive intelligence, strategy, market research, consulting, or marketing strategy
• Experience analyzing media, advertising technology, or digital marketing ecosystems
• Strong ability to synthesize multiple sources of data into strategic insights and narratives
• Experience presenting complex insights to senior leadership or executive audiences
• Strong analytical, storytelling, and strategic thinking skills
• Option 1: Bachelor's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Arts, Finance or related field and 4 years' experience in data analysis, data science, statistics, or related field.
• Option 2: Master's degree in Business, Engineering, Statistics, Economics, Analytics, Mathematics, Computer Science, Information Technology or related field and 2 years' experience in data analysis, data science, statistics, or related field.
• Option 3: 6 years' experience in data analysis, data science, statistics, or related field.
• 1 year's supervisory experience.

Preferred

• Leading cross-functional projects
• Marketing or related field
• Supervisory experience
• Masters: Business Administration

Benefits

• At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
• Health benefits include medical, vision and dental coverage.
• Financial benefits include 401(k), stock purchase and company-paid life insurance.
• PTO benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• The amount you receive depends on your job classification and length of employment.
• It will meet or exceed the requirements of paid sick leave laws, where applicable.
• For information about PTO, see https://one.walmart.com/notices.
• Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
• Tuition, books, and fees are completely paid for by Walmart.