Senior Manager, Communications - Content Experience & Creative

Bentonville, AR (On-site)

$90K/yr – $180K/yrSenior LevelFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the AI-assisted content strategy and editorial planning to convert audience signals into personalized storytelling across platforms.

  • AI-enabled editorial planning: turn audience behavior and channel needs into scalable, personalized content experiences.
  • Platform-aligned storytelling: partner with platform teams to plan flagship stories and campaigns for maximum engagement.
  • Insights-driven workflow: surface actionable intelligence to steer editorial decisions with channel owners.

Job Description

Responsibilities

  • Collaborate across communications to translate strategic vision into creative storytelling and consumer-grade content experiences.
  • Partner with platform teams to plan go-to-market strategies for flagship stories and campaigns that are optimized for audience engagement.
  • Surface actionable insights to establish a more intelligence- and audience-driven approach to editorial planning, in close partnership with channel owners.
  • Leverage AI to accelerate strategic planning, research and content development to improve consistency, efficiency, and storytelling quality.
  • Identify opportunities to leverage AI-assisted workflows to support personalized content experiences based on audience behaviors, platform expectations and communication objectives.
  • Explore emerging trends in storytelling technology and AI-enabled content experiences that can modernize our storytelling.

Requirements

  • Bachelor’s degree in Communications, Marketing, Fine Arts, Graphic Design or related field and 3 years’ experience in creative or content experience, project management, or a related field OR 5 years’ experience in creative or content experience, project management, or a relevant area.

Preferred

  • Certification in Multimedia Production Management (MPM)
  • Certified Multimedia Professional (CMP) certification
  • Experience leading creative teams and managing large scale content projects.

Benefits

  • Health benefits include medical, vision and dental coverage.
  • Financial benefits include 401(k), stock purchase and company-paid life insurance.
  • Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Walmart logo

Walmart

With approximately 255 million customers and members visiting more than 10,500 stores and numerous eCommerce websites in 19 countries, Walmart is uniquely positioned to serve customers how, when and where they want. Formed in 2021, Walmart Data Ventures unlocks the full value of Walmart’s first-party data, delivering actionable, customer-centric insights through Scintilla, our integrated insights ecosystem. Scintilla is now available in the U.S., Mexico, and Canada, offering Merchants and brands a comprehensive solution to make informed business decisions in today’s dynamic retail environment. The name ‘Scintilla,’ derived from the Latin word for ‘spark,’ embodies the power of a single insight to ignite transformative ideas. Even the smallest, most granular data point can drive decisions that create meaningful impact. Scintilla empowers businesses to turn insights into action, optimizing every touchpoint along the customer journey—from home to store—and the product journey—from source to shelf. At Walmart Data Ventures, our mission is to deliver value to customers, suppliers, merchants, and store operators by bridging insights with actionable strategies that enhance the retail experience.

Founded in 2021
Bentonville, Arkansas, USA
288 employees (21 in marketing)

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
29.1%
Direct
46.7%
Referral
6%
Social
17.2%
Paid
1%

Headcount Trend

Current headcount: ~288

Marketing Team

Marketing Team Size
8 (3% of company)
Marketing Roles Posted (Last 30 Days)
11

Recent News