Responsibilities

• Own the translation of business objectives into brand strategies that connect with target audiences
• Strategize, plan, and coordinate high impact brand marketing activities globally for Boeing’s commercial airplane product lines
• Lead integrated marketing communications planning, collaborating cross-functionally to achieve shared goals
• Develop and drive comarketing and promotion of Boeing products and services with our airline customers through jointly-planned activities.
• Provide marketing, brand, product promotion and marketing communication support to airlines before, during and after airplane acquisition through a broad range of activities.
• Partner with the enterprise Brand & Content team to steward Boeing’s brand strategy; maintain alignment on identity, design and related standards.
• Devise and maintain appropriate metrics for assessing the performance of strategies and tactics, including but not limited to brand reputation and business impact.
• Provide coaching and clarity to the team, strengthen pride, trust and engagement while connecting the team to the company’s vision and mission

Requirements

• Bachelor’s degree in a related field such as Business, Advertising, Marketing and/or Communications
• 10+ years of experience with global marketing, brand management or positioning strategies
• 10+ years of experience with social media, digital and multi-channel strategies
• 3+ years of experience leading and managing teams and/or leading initiatives

Nice to Have

• Demonstrated leadership managing and coaching people through change, and modeling and promoting company values and behaviors to elevate individual and team performance
• Experience building relationships and partnerships across the business and at all levels, including executives, consultants and contractors
• Proven success leading teams to execute multifaceted, global activities and projects internally and with creative agencies
• Client or agency experience managing multi-channel marketing communications
• Experience working at an airline and/or in the aerospace industry
• Advanced degree in marketing, business, advertising or related field
• Ability to travel both domestically and internationally
• Fluency in other languages is a plus

Benefits

• At Boeing, we strive to deliver a Total Rewards package that will attract, engage and retain the top talent. Elements of the Total Rewards package include competitive base pay and variable compensation opportunities.
• The Boeing Company also provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, health savings accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work.
• The specific programs and options available to any given employee may vary depending on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
• Pay is based upon candidate experience and qualifications, as well as market and business considerations.
• Summary Pay Range: $172,500 - $233,450